Ryan Berg

Enigma
DISC Type : icd

Principal Solution Engineer at Salesforce

Maple Grove, Minnesota, United States

Overview

Ryan is a Principal Solution Engineer at Salesforce with expertise in enterprise AI applications. Leveraging his studies in Artificial Intelligence at Stanford Continuing Studies, he guides companies on securely implementing large language models. He holds a Bachelor of Science from the University of North Dakota.

Outside of his primary role, Ryan is a dedicated SCORE Volunteer. He contributes to his community by actively coaching and mentoring local businesses, helping them navigate challenges and achieve growth.

He is a strong advocate for using a "Trust Layer" to maintain security and compliance when integrating generative AI.

Personality Overview

Fast Follower

Friendly Yet Blunt

Persuasive & Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Enterprise AI Adoption
He consistently posts about integrating generative AI into enterprise applications securely, emphasizing governance, compliance, and the use of a "Trust Layer".
AI Model Strategy
He analyzes and compares leading AI models like Claude 3, GPT-4, and Gemini, stressing the importance of having choices for different business use cases.
Small Business Mentorship
As a SCORE Volunteer, he is passionate about coaching and mentoring local businesses, showing a commitment to fostering community and entrepreneurial growth.

Media Appearances

Ryan has no verified media appearances

Work History

2-2024
Principal Solution Engineer at Salesforce
8-2021 - 2-2024
Lead Solution Engineer at Salesforce
1-2020 - 8-2021
Senior Solution Engineer at Salesforce
10-2022
SCORE Volunteer at SCORE Mentors
10-2018 - 1-2020
Solution Consultant at ClickSoftware

Education

Artificial Intelligence from Stanford Continuing Studies
2002 - 2007
Bachelor of Science from University of North Dakota

More Information

Social Presence :

Prographics :

Exp : 13 Location : Maple Grove, Minnesota, United States Job Level : Mid-senior Designation : Principal Solution Engineer at Salesforce
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ryan

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Ryan take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Ryan

Personality Compatibility


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