Ryan Brooks

Questioner
DISC Type : c

Owner / Chief Executive Officer at Energy Werx Corp.

Brantford, Ontario, Canada

Overview

Ryan Brooks is the CEO and founder of Energy Werx Corp. , a company specializing in home energy solutions. Leveraging a past career in finance with firms like Scotiabank and IG Wealth Management, he has grown his company significantly. He holds a B. A. from Brock University and a PFP from the Canadian Securities Institute.

Ryan is passionate about entrepreneurship and expanding his business through a franchise model. He frequently expresses pride in his team of business owners and support staff, celebrating their collective achievements and fostering a culture of growth and success within the company.

After a decade as a trusted financial planner, he successfully pivoted to the energy sector, building a company that has analyzed over 50, 000 homes.

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Home Energy Efficiency
His company provides customized, unbiased solutions to homeowners to address energy consumption challenges, having analyzed over 50, 000 homes.
Entrepreneurial Growth
He is actively expanding Energy Werx through a franchise model and seeks out entrepreneurs who are engaged in their local communities and building industries.
Financial Planning
With a long history at Scotiabank and IG Wealth Management, he has a deep background in investment strategies and financial advisory services.

Media Appearances

Ryan has no verified media appearances

Work History

12-2022
Owner / Chief Executive Officer at Energy Werx Corp.
6-2020 - 9-2021
Division Director at IG Wealth Management
1-2020 - 1-2022
Consultant at IG Wealth Management
11-2019 - 12-2022
Owner / Chief Revenue Officer at Energy Werx Corp.
6-2015 - 6-2020
Financial Planner and Investment Specialist at Scotiabank

Education

1994 - 1998
B.A. from Brock University
PFP from Canadian Securities Institute

More Information

Social Presence :

Prographics :

Exp : 18 Location : Brantford, Ontario, Canada Job Level : Leadership Designation : Owner / Chief Executive Officer at Energy Werx Corp.
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ryan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ryan take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ryan

Personality Compatibility


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