Jeremy Attridge is a seasoned consumer and shopper research leader with over 18 years of experience in the CPG industry. As Director of Customer Insights at Kraft Heinz, he excels at analytic storytelling, strategic planning, and managing retailer data. He holds an Honors BBA from Brock University.
His interests include staying connected with his alma mater, Brock University, and following influential consumer brands such as lululemon. His professional activities suggest a strong focus on industry collaboration and knowledge sharing.
He actively presents at industry events, recently collaborating with data and research partners like Panoplai and Explorer.
Read the full overview →They are really good at seeing what the long-term impacts of their decisions could be. Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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