Jeremy Attridge in

Jeremy Attridge

Energizer · DISC type I
Director of Customer Insights at The Kraft Heinz Company
📍 Greater Toronto Area, Canada

Jeremy Attridge is a seasoned consumer and shopper research leader with over 18 years of experience in the CPG industry. As Director of Customer Insights at Kraft Heinz, he excels at analytic storytelling, strategic planning, and managing retailer data. He holds an Honors BBA from Brock University.

His interests include staying connected with his alma mater, Brock University, and following influential consumer brands such as lululemon. His professional activities suggest a strong focus on industry collaboration and knowledge sharing.

He actively presents at industry events, recently collaborating with data and research partners like Panoplai and Explorer.

Read the full overview →
Experience
10 Years
Current Role
Director of Customer Insights
Job Level
Mid-senior
Location
Greater Toronto Area, Canada
Personality Overview

How Jeremy shows up

Imaginative
Informal
Full Of Energy

They are really good at seeing what the long-term impacts of their decisions could be. Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Priorities

Topics Jeremy cares about

Analytic Storytelling
Lists this as a core specialty, focusing on translating complex consumer and shopper data into compelling narratives that drive business decisions.
Retailer Data Strategy
Manages retailer data contracts and solutions for Kraft Heinz Canada, aiming to create mutual growth and enhance retail intelligence.
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Career

Work history

8-2017
Director of Customer Insights
The Kraft Heinz Company
3-2017 - 8-2017
Director of Category Sales Planning Coffee and Innovation
The Kraft Heinz Company
8-2015 - 3-2017
Associate Director, Customer Insights
The Kraft Heinz Company
Business Manager
The Nielsen Company
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1996 - 2000
Hons. BBA
Brock University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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