Jeremy Attridge

Energizer
DISC Type : I

Director of Customer Insights at The Kraft Heinz Company

Greater Toronto Area, Canada

Overview

Jeremy Attridge is a seasoned consumer and shopper research leader with over 18 years of experience in the CPG industry. As Director of Customer Insights at Kraft Heinz, he excels at analytic storytelling, strategic planning, and managing retailer data. He holds an Honors BBA from Brock University.

His interests include staying connected with his alma mater, Brock University, and following influential consumer brands such as lululemon. His professional activities suggest a strong focus on industry collaboration and knowledge sharing.

He actively presents at industry events, recently collaborating with data and research partners like Panoplai and Explorer.

Personality Overview

Imaginative

Informal

Full Of Energy

They are really good at seeing what the long-term impacts of their decisions could be.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Analytic Storytelling
Lists this as a core specialty, focusing on translating complex consumer and shopper data into compelling narratives that drive business decisions.
Retailer Data Strategy
Manages retailer data contracts and solutions for Kraft Heinz Canada, aiming to create mutual growth and enhance retail intelligence.
CPG Innovation
His prior role as Director of Sales Planning for Coffee and Innovation indicates a deep understanding of bringing new products to market within the CPG space.

Media Appearances

Jeremy has no verified media appearances

Work History

8-2017
Director of Customer Insights at The Kraft Heinz Company
3-2017 - 8-2017
Director of Category Sales Planning Coffee and Innovation at The Kraft Heinz Company
8-2015 - 3-2017
Associate Director, Customer Insights at The Kraft Heinz Company
Business Manager at The Nielsen Company

Education

1996 - 2000
Hons. BBA from Brock University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Toronto Area, Canada Job Level : Mid-senior Designation : Director of Customer Insights at The Kraft Heinz Company
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Insights For Selling To Jeremy

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeremy is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Jeremy

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Jeremy move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Jeremy take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Jeremy

Personality Compatibility


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