Ryan Lein, MBA

Commander
DISC Type : D

VP Consumer and Marketplace Insight at Kontoor Brands, Inc.

Greensboro--Winston-Salem--High Point Area, United States

Overview

Ryan has no verified overview

Personality Overview

Impact-Driven

Strong-Willed

Candid & Clear

More than the product, they care about the impact of the product.  They prefer to be the ones controlling the conversation or defining the terms. They respond better to strong and respectful interactions.

Topics They Care About

Ryan has no verified topics they care about

Media Appearances

Ryan has no verified media appearances

Work History

10-2025
VP Consumer and Marketplace Insight at Kontoor Brands, Inc.
9-2021 - 12-2024
VP, Global Consumer and Marketplace Insights, at Hanesbrands Inc.
9-2015 - 9-2021
Director Consumer Insights and Category Management at Hanesbrands Inc.
5-2010 - 8-2015
Director, Category Management at Hanesbrands Inc.

Education

2002 - 2004
Education details unavailable from Vanderbilt University Owen Graduate School of Management

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greensboro--Winston-Salem--High Point Area, United States Job Level : Senior Designation : VP Consumer and Marketplace Insight at Kontoor Brands, Inc.
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ryan

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Ryan take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Ryan

Personality Compatibility


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