Ryan Lejbak

Examiner
DISC Type : sc

CEO at zu

Saskatoon, Saskatchewan, Canada

Overview

Ryan Lejbak is the co-founder and CEO of zu, a digital agency that builds web and mobile apps for major clients like Tim Hortons and Intel. Described as a humanist and an eager adopter of new ideas, he is a true community builder who has served on multiple economic development boards. He holds a B. Sc. from the University of Saskatchewan.

Ryans passion for interactive communications blends his personal and professional life. He is a fan of the Seattle Seahawks and has also volunteered as an assistant soccer coach for three and four-year-olds in his local community.

As a youth soccer coach, his main self-described job was to bring the soccer balls to practice and herd the kids.

Personality Overview

Tough To Convince

Process Oriented

Overcautious

They tend to be clear about their needs and limitations and are unlikely to promise too much.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Community Building
A self-described "true community builder, " he founded multiple local conferences and has served on numerous boards for Saskatoon's economic development, including SREDA and STEP.
User Experience
His company focuses on user-centered design, and he personally promotes top UX conferences. He is passionate about using technology to improve community well-being and health outcomes.
Emerging Media
His company, zu, excels at creating products for emerging media platforms. He was a founding member of Moso, Canada's annual mobile and social media conference.

Media Appearances

Ryan has no verified media appearances

Work History

CEO at zu
6-2018
Board Member at Saskatoon Regional Economic Development Authority (SREDA)
9-2013 - 10-2019
Board Member at Saskatchewan Trade and Export Partnership
9-2009 - 6-2014
Founding Member of the Organizing Committee at Moso
1-2014 - 4-2014
Assistant Soccer Coach (3-4 year olds) at Wildwood Community Association

Education

1986 - 1991
B. Sc. from University of Saskatchewan

More Information

Social Presence :

Prographics :

Exp : 12 Location : Saskatoon, Saskatchewan, Canada Job Level : Leadership Designation : CEO at zu
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Ryan

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Ryan take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Ryan

Personality Compatibility


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