Ryan McCurdy

Commander
DISC Type : D

VP of Marketing at Liquibase

San Francisco Bay Area, United States

Overview

Ryan is the Vice President of Marketing at Liquibase, specializing in scaling marketing for hyper-growth tech companies like Lacework, Bolster, and Druva. He blends data-driven demand generation with brand storytelling. Colleagues describe him as a talented, knowledgeable, and energetic leader who is exceptionally detail-oriented and professional.

His unique background is rooted in filmmaking and screenwriting, holding a BA in Film Production from Brooks Institute. This creative foundation shapes his approach to marketing, allowing him to distill complex B2B technology concepts into compelling and engaging narratives that drive customer demand.

He is an award-winning filmmaker who successfully transitioned his storytelling craft into a leadership career in technology marketing.

Personality Overview

Impact-Driven

Candid & Clear

Very Quick

More than the product, they care about the impact of the product.  They respond better to strong and respectful interactions. They are not always relationship oriented.

Topics They Care About

Marketing Storytelling
He leverages his background as an award-winning filmmaker to turn complex technical messages into compelling, demand-generating stories for B2B audiences.
Demand Generation
His career is focused on defining and executing standout demand generation programs, building high-performing teams that source the majority of new logo revenue.
Go-to-Market Strategy
He has extensive experience creating and executing GTM plans that unify sales and marketing teams to fuel hyper-growth in the tech sector.

Media Appearances

Ryan has no verified media appearances

Work History

2-2025
VP of Marketing at Liquibase
2-2023 - 1-2025
SVP of Marketing at Astronomer
6-2022 - 2-2023
VP of Marketing at Bolster, Inc
1-2019 - 6-2022
VP of Marketing, Demand Generation at Lacework
10-2016 - 1-2019
Director of Marketing, Global Demand Generation at Druva

Education

2010 - 2012
MBA from Walden University
2005 - 2007
BA from Brooks Institute

More Information

Social Presence :

Prographics :

Exp : 21 Location : San Francisco Bay Area, United States Job Level : Senior Designation : VP of Marketing at Liquibase
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ryan

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Ryan take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Ryan

Personality Compatibility


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