Ryan Radcliff

Commander
DISC Type : D

Director of Product Marketing at Vivun

Costa Mesa, California, United States

Overview

Ryan Radcliff is the Director of Product Marketing at Vivun, specializing in AI-driven sales enablement and enterprise SaaS. With an MBA from Chapman University, he excels at market repositioning and narrative development to accelerate revenue. Colleagues often describe him as strategic, creative, and solutions-oriented, with a talent for translating complex ideas into engaging stories.

Outside of his core role, Ryan is an active contributor to B2B marketing communities like Exit Five and enjoys organizing virtual meetups to connect with peers. He has a hands-on interest in applying new technologies, such as building custom GPTs for specific marketing challenges. His work also involves international travel.

He built a custom GPT based on popular marketing frameworks to help other professionals with their website homepages.

Personality Overview

Strong-Willed

Candid & Clear

Risk-Taker

They like to be in a position where they can control the conversation and terms.  They respond well to strong and respectful communication. They are very proud of what they do.

Topics They Care About

AI in Sales
His current role at Vivun focuses on an "AI Sales Teammate" and his previous role was also in enterprise AI, showing deep expertise in applying AI to sales processes.
Product Positioning
He specializes in market repositioning and narrative development and holds a PMA Masters certification in Positioning, highlighting this as a core professional passion.
Marketing Communities
He is an active member of the Exit Five community and organizes virtual PMM meetups, demonstrating a passion for networking and knowledge sharing with his peers.

Media Appearances

Ryan has no verified media appearances

Work History

1-2026
Director of Product Marketing at Vivun
8-2023
Member at Exit Five
2-2022 - 1-2026
Director of Product Marketing at SupportLogic
6-2012 - 2-2022
Principal Technical Marketer at Broadcom Inc.
7-2010 - 6-2012
Product Marketing Consultant at Deopli Corporation

Education

Master of Business Administration - MBA from Chapman University
Bachelor of Science - BS from UC Irvine

More Information

Social Presence :

Prographics :

Exp : 19 Location : Costa Mesa, California, United States Job Level : Mid-senior Designation : Director of Product Marketing at Vivun
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ryan

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • They can take decisions very fast if you manage to convince them.
  • Can Ryan take some risk or not?

  • The risks don’t matter much to them.

You And Ryan

Personality Compatibility


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