Ryan Xue

Inspirer
DISC Type : id

Co-Founder & CEO at Layup

New York, New York, United States

Overview

Ryan Xue is the Co-founder and CEO of Layup, an AI-native digital adoption platform backed by Y Combinator. A Cornell University alumnus, his background includes roles at McKinsey & Company, Google, and Origin. He successfully led Layup to an acquisition by Whatfix, where he now serves as an advisor.

While personal hobbies are not detailed, Ryan has a strong academic interest in evidence-based design and policy, co-authoring publications on healthcare economics and urban transportation rules during his time at Cornell. He also shows an interest in exploring popular local restaurants.

Unique fact: Ryan and his Layup co-founders scaled their platform to over 3 million users before being acquired by Whatfix.

Personality Overview

Generous

Charming & Persuasive

Achievment Oriented

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

AI-Native Platforms
Founded and led Layup, an "AI-first" in-app guidance and digital adoption platform that pioneered a seamless "second cursor" user experience.
User Onboarding
Focused on solving user adoption challenges by creating effortless, point-and-click onboarding experiences that don't require engineering effort, a core mission of Layup.
Enterprise Automation
His company, Layup, integrated with over 170 applications to streamline and automate complex workflows across a company's entire suite of apps.

Media Appearances

Ryan has no verified media appearances

Work History

10-2022 - 11-2025
Co-Founder & CEO at Layup
8-2021 - 9-2022
Chief of Staff to the CEO at Origin
2-2020 - 8-2021
Head of Operations and Strategy at Origin
1-2016 - 3-2018
Consultant at McKinsey & Company
5-2014 - 12-2015
Policy Fellow at Google

Education

W23 from Y Combinator
Bachelor of Science (B.Sc.) from Cornell University

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York, New York, United States Job Level : N/A Designation : Co-Founder & CEO at Layup
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Ryan

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Ryan take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Ryan

Personality Compatibility


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