Ryan Zagata

Questioner
DISC Type : c

President at Brooklyn Bicycle Co.

United States

Overview

Ryan Zagata is the President and Founder of Brooklyn Bicycle Co. , a brand he launched in 2011 after two decades in software sales. He focuses on urban mobility and building a customer-obsessed brand. He holds a B. A. from the University at Buffalo and a certificate from Cornell University.

Outside of work, Ryan is a proud father of two. His journey into the bicycle industry was sparked by his move to Brooklyn and a desire to explore his new community, which was further inspired by a trip to Vietnam where he saw utilitarian city bikes in action.

Interestingly, Ryan admits he was never a “bike enthusiast” before founding his highly successful bicycle company.

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Urban Mobility
He founded his company to help people explore their cities, designing bikes specifically for the urban environment and ease of commuting.
Entrepreneurship
After a 20-year career in software sales, he left the corporate world to launch his own venture from the ground up, initially funding it himself.
Brand Building
He believes great brands are built on connection and consistency, demonstrated by naming all his bike models after Brooklyn streets to create a strong local identity.

Media Appearances

Ryan has no verified media appearances

Work History

2-2011
President at Brooklyn Bicycle Co.
4-2009 - 3-2012
Senior Account Executive at AttachmateWRQ
10-2005 - 3-2009
Senior Account Executive at NetIQ
3-2003 - 10-2005
Senior Security Systems Engineer at NetIQ
VP IT Services at RAW Communications

Education

6-2022 - 11-2022
Certificate Program from Cornell University
1992 - 1996
B.A. from University at Buffalo

More Information

Social Presence :

Prographics :

Exp : 22 Location : United States Job Level : Senior Designation : President at Brooklyn Bicycle Co.
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ryan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ryan take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ryan

Personality Compatibility


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