S.K Sheriff

Evaluator
DISC Type : CDS

Dy. General Manager - Sales Training at Morris Garages India

Gurugram, Haryana, India

Overview

S. K. Sheriff is a seasoned automotive professional specializing in sales training, currently serving as the National Head at JSW MG Motor India. His career spans leadership roles at major brands like Kia, Samsung, General Motors, and Mitsubishi. He holds an MBA and completed a management program at IIM Lucknow.

Based on his social engagement, he shows an interest in concepts of personal growth and psychology, such as mental resilience, particularly within the context of parenting. He is focused on applying principles like the Adversity Quotient to personal and professional development.

His career is uniquely focused on leading sales training departments for five different major international automotive manufacturers in the Indian market.

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Automotive Sales
His entire career is dedicated to enhancing sales performance for top automotive brands including MG, Kia, General Motors, and Mitsubishi.
Training & Development
He has built his career progressing through sales training roles, now leading the national training function for JSW MG Motor India.
Customer Experience
A key focus in his previous leadership role at Kia India was managing the consumer experience alongside sales training, indicating a passion for this area.

Media Appearances

S.K has no verified media appearances

Work History

2-2024
Dy. General Manager - Sales Training at Morris Garages India
1-2019 - 2-2024
Head of Section - Sales Training & SSI at Kia India
6-2017 - 1-2019
Training Manager at Samsung Electronics
11-2016 - 5-2017
Manager - Dealer Network & Training at General Motors
6-2011 - 11-2016
Regional Training Manager at General Motors

Education

8-2022 - 7-2023
Management Development Program from Indian Institute of Management, Lucknow
2007 - 2009
Master of Business Administration (M.B.A.) from Pondicherry University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Gurugram, Haryana, India Job Level : Senior Designation : Dy. General Manager - Sales Training at Morris Garages India
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Insights For Selling To S.K

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with S.K is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from S.K

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will S.K move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can S.K take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And S.K

Personality Compatibility


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