Sônia Rom’eiro

Inquirer
DISC Type : cd

HR Director at ADP

São Paulo, São Paulo, Brazil

Overview

Sônia Rom’eiro is a seasoned HR executive with 30 years of experience, currently serving as HR Director at ADP. With a Masters in Business from FIA, she is recognized for making HR a strategic partner. Colleagues describe her as charismatic, competent, focused, and passionate.

Outside of her corporate role, Sônia is deeply invested in education and knowledge sharing. She serves as a guest professor at Senac São Paulo, lecturing on topics such as leadership and the role of Brazilian culture in people management, demonstrating a commitment to developing future leaders.

She recently founded "CHRO AS A SERVICE, " a consultancy pioneering the concept of on-demand C-level HR leadership to meet the demands of the modern workforce.

Personality Overview

Demanding

Judgemental

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Future of Work
Actively discusses and promotes new employment models like "C-Level as a service" and the "Open Talent" market, recently in partnership with Deloitte.
Strategic HR
Consistently frames HR as a core business driver, focusing on organizational architecture, culture, and leadership to achieve strategic goals.
Employer Branding
Emphasizes the importance of creating a supportive and inclusive workplace, celebrating her company's certification as a "Top Employer".

Media Appearances

Sônia has no verified media appearances

Work History

12-2024
HR Director at ADP
6-2023 - 5-2025
Fundador at CHRO AS A SERVICE
6-2022
Professora convidada at Senac São Paulo
4-2021 - 5-2022
Talent Partner lead at Domingues e Pinho Contadores
11-2019 - 3-2020
HR Director at Aon

Education

2018 - 2020
Mestre em gestão de negócios from FIA - Fundação Instituto de Administração
2006 - 2006
Coaching from FIA - Fundação Instituto de Administração

More Information

Social Presence :

Prographics :

Exp : 25 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : HR Director at ADP
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Insights For Selling To Sônia

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers
  • Be crisp while making the pitch

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sônia is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Sônia

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Sônia move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Sônia take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Sônia

Personality Compatibility


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