Søren Borg in

Søren Borg

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Director, Digital Commerce, Marketing & Brand at Ahlsell Danmark
📍 Copenhagen, Capital Region of Denmark, Denmark

Søren Borg is a strategic leader at Ahlsell Denmark, driving the companys digital transformation as Director of Digital Commerce, Marketing & Brand. With a foundation in data and analytics from his Masters at Copenhagen Business School, he specializes in integrating technology and commercial strategy to create measurable growth in B2B e-commerce and omnichannel experiences.

Søren is a family man who humorously negotiated the ownership of an award nomination balloon with his two-year-old daughter. He is an active and respected voice in the Danish e-commerce community, contributing his expertise to industry awards and events.

His teams work at Ahlsell won gold for "Best Omnichannel Company" at the 2025 Dansk Erhverv E-handelsprisen.

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Experience
22 Years
Current Role
Director, Digital Commerce, Marketing & Brand
Job Level
Mid-senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Søren cares about

Omnichannel Success
Led his team at Ahlsell to win a gold award for "Best Omnichannel Company" at the prestigious E-handelsprisen, a frequent topic in his public posts.
B2B E-commerce
Focuses on enhancing the digital customer journey for B2B professionals, aiming to make online purchasing faster and more intuitive than traditional methods.
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Career

Work history

6-2025
Director, Digital Commerce, Marketing & Brand
Ahlsell Danmark
4-2024 - 1-2026
Director, Digital Business Development
Ahlsell Danmark
6-2023 - 4-2024
Director, Digital Business Development
Sanistål A/S
10-2022 - 6-2023
Head of Digital Business Development
Sanistål A/S
3-2020 - 10-2022
Head Of Customer Experience
Lemvigh-Müller A/S
In the press

Media appearances

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Education
2002 - 2008
Master of Science in Business Administration and Computer Science. (cand.merc.dat)
Copenhagen Business School
2012 - 2013
IAA Masterclass
International Advertising Association
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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