Søren Smedegaard Hvid

Examiner
DISC Type : cs

Equity Partner / head of EOY dk at EY

Odense, Region of Southern Denmark, Denmark

Overview

Søren is a Partner at EY and Director of the EY Entrepreneur Of The Year program in Denmark. With over 25 years of experience as an auditor and consultant, he advises growth companies on transformation and operations. People often describe him as trustworthy, honest, results-driven, and innovative.

Outside of work, Søren is a dedicated family man who is married and has three children. He is a passionate sports enthusiast who plays padel in the 1st division and frequently travels with his family to watch their favorite football team, Manchester City.

Unique fact: He is a highly competitive padel player and competes in Denmarks 1st division.

Personality Overview

Process Oriented

Tough To Convince

Overcautious

Being observant comes to them naturally.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Danish Entrepreneurship
As the director for EY Entrepreneur Of The Year, his primary professional focus is identifying, advising, and celebrating the best growth creators in Denmark.
Business Growth
His career is built on advising small and medium-sized growth companies on realizing their full potential, drawing on more than 25 years of experience.
Padel
He is an avid and competitive player in his personal time, competing in the 1st division, which highlights a strong personal passion for the sport.

Media Appearances

How Autorola's vision shaped a global digital auction platform - EY. Featured in EY

See Now

Work History

6-2014
Equity Partner / head of EOY dk at EY
1999 - 2007
Senior manager at KPMG
8-1995 - 6-2014
Partner at KPMG Denmark
1995 - 1999
Auditor at KPMG

Education

2010 - 2012
Master of Business Administration (MBA) from KPMG Experienced leader program
2008 - 2009
Education details unavailable from KPMG-programmet, leader program

More Information

Social Presence :

Prographics :

Exp : 24 Location : Odense, Region of Southern Denmark, Denmark Job Level : Mid-senior Designation : Equity Partner / head of EOY dk at EY
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Insights For Selling To Søren Smedegaard

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Søren Smedegaard is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Søren Smedegaard

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Søren Smedegaard move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Søren Smedegaard take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Søren Smedegaard

Personality Compatibility


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