Hannah Kleiner

Inquirer
DISC Type : cd

Strategic Brand Lead at EY

Stockholm, Stockholm County, Sweden

Overview

Hannah is a results-driven Strategic Brand Lead at EY with over 15 years of international experience managing global brands like Fiskars and Husqvarna. A Lund University graduate, she specializes in brand strategy and leveraging consumer insights. People who have worked with her describe her as passionate, energized, and genuine.

She is passionate about collaboration and thrives on working with diverse, international teams to solve complex challenges. Hannah actively engages with her professional network by participating in programs in cities like Munich and London, and sharing opportunities with her contacts.

Unique fact: Hannah has a dedicated focus on brand strategy for the Nordic market within EYs global structure.

Personality Overview

Upfront

Judgemental

Hard To Convince

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Global Brand Strategy
Her 15+ year career has been dedicated to building distinctive brands in international markets for major consumer goods and B2B companies.
Leveraging Consumer Insights
Passionate about turning strong offerings into meaningful customer experiences by understanding what truly motivates consumers.
International Collaboration
Energized by working with diverse teams across borders, recently participating in EY team programs in London and Munich with a focus on the Nordics.

Media Appearances

Hannah has no verified media appearances

Work History

3-2025
Strategic Brand Lead at EY
7-2023 - 3-2025
Senior Global Brand Manager Fiskars at Fiskars Group
8-2022 - 7-2023
Global Brand Manager at Fiskars Group
4-2020 - 8-2022
Global Product Marketing Manager at Husqvarna Group
12-2016 - 4-2020
Global Brand Offering Manager at Husqvarna Group

Education

2009 - 2010
Degree of Master of Science (One Year) from Lund University
2005 - 2009
Degree of Bachelor of Science from Lund University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Stockholm, Stockholm County, Sweden Job Level : Mid-senior Designation : Strategic Brand Lead at EY
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Insights For Selling To Hannah

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hannah is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Hannah

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Hannah move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Hannah take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Hannah

Personality Compatibility


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