Saadiya Syed

Judge
DISC Type : Dc

Co-Founder & Brand Strategist at Wings

Chennai, Tamil Nadu, India

Overview

Saadiya Syed is the Co-Founder and Brand Strategist at Wings, an award-winning design studio with over 12 years of experience. She specializes in creating strategy-first brand experiences for a diverse range of clients, from startups to established enterprises. She holds an M. A. in Journalism & Mass Communication.


Saadiya has authored publications, including one titled "Eligibility Quotient".

Personality Overview

Demanding

Features Driven

Generally Skeptic

They respond well to strong and respectful communication.  They like to be in a position where they can control the conversation and terms. They like to act fast and expect others to do the same.

Topics They Care About

Strategy-First Branding
Her core philosophy is that strategy must always precede execution, focusing on a brand's purpose and goals before any creative work begins.
Creative Leadership
She advocates against micromanagement in creative environments, believing that clear direction is what truly fosters creative energy and efficiency within a team.
Client Communication
She often writes about the importance of understanding a client's core goals, even when their initial brief is misaligned, and isn't afraid to say 'no'.

Media Appearances

Saadiya has no verified media appearances

Work History

10-2016
Co-Founder & Brand Strategist at Wings

Education

2014 - 2016
M.A.Jornalism & Mass Communication from University of Madras
2010 - 2013
Bachelor of Arts (B.A.) from Anna Adarsh College For Women

More Information

Social Presence :

Prographics :

Exp : 9 Location : Chennai, Tamil Nadu, India Job Level : Leadership Designation : Co-Founder & Brand Strategist at Wings
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Insights For Selling To Saadiya

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Saadiya is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Saadiya

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Saadiya move?

  • They can take decisions very fast if you manage to convince them.
  • Can Saadiya take some risk or not?

  • The risks don’t matter much to them.

You And Saadiya

Personality Compatibility


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