Sabina Petrova

Inquirer
DISC Type : cd

CTO Chief of Staff at Nestlé Nespresso SA

Barcelona, Catalonia, Spain

Overview

Sabina Petrova is the CTO Chief of Staff at Nestlé Nespresso SA, specializing in turning complex ideas into actionable strategies. Described by colleagues as organized, goal-oriented, and analytical, she has a strong background in IT portfolio management and product operations. She holds BSc & MSc degrees from Universidad Complutense de Madrid.

Sabina is focused on creating an environment where teams can enjoy the journey. Her professional interests extend to digital strategy, having authored publications on multichannel marketing and SEO auditing. She is a continuous learner, recently completing certifications in platform product management and business presentations.

Unique fact: Sabina has published detailed articles on digital transformation strategy and technical SEO auditing.

Personality Overview

Demanding

Hard To Convince

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Technology Transformation
She is actively hiring for a Technology Transformation Manager to modernize platforms and connect business ambition with execution at scale.
IT Operating Models
Her team is focused on shaping how IT value is measured across the business and building impactful workforce strategies.
Platform Product Management
She recently completed a certification in "Managing Platform Products", indicating a strong interest in this area.

Media Appearances

Sabina has no verified media appearances

Work History

6-2025
CTO Chief of Staff at Nestlé Nespresso SA
7-2021 - 6-2025
Global Product Operations Manager at Nestlé
7-2020 - 6-2021
Global Demand & Portfolio Manager at Nestlé
4-2018 - 6-2020
Service Integration Manager at Nestlé
1-2017 - 3-2018
Solution Lead at Nestlé

Education

2004 - 2008
BSC & MSC from Universidad Complutense de Madrid
2015 - 2015
Certificate online course from Aukera Formación

More Information

Social Presence :

Prographics :

Exp : 13 Location : Barcelona, Catalonia, Spain Job Level : Leadership Designation : CTO Chief of Staff at Nestlé Nespresso SA
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Insights For Selling To Sabina

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Get to the point quickly instead of spending too much time on pleasantries
  • Stress on the business value that your product offers

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sabina is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Sabina

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Sabina move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Sabina take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Sabina

Personality Compatibility


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