Sabrina Anand

Questioner
DISC Type : c

Country Manager, Canada at TripleLift

Toronto, Ontario, Canada

Overview

Sabrina Anand is an entrepreneurial ad tech leader with over 12 years of sales experience, currently serving as the Country Manager for Canada at TripleLift. She oversees Canadian strategy and growth, leveraging her expertise in programmatic advertising. Colleagues describe her as energetic, driven, and smart.

She is a passionate advocate for diversity and inclusion within the tech industry, holding a certification on the topic. Sabrina actively celebrates her South Asian heritage and supports companies that invest in recognizing diverse cultural traditions.

Interesting fact: A recommendation noted that one of her programmatic education sessions was the direct catalyst for an attendee joining her company.

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Programmatic Advertising
Her career is centered around programmatic ad tech, from Index Exchange to her current leadership role at TripleLift, a self-described "Creative SSP. "
Diversity in Tech
Holds a D&I certification and publicly celebrates corporations that invest in recognizing diverse cultural communities, such as the South Asian community.
Ad Tech Partnerships
Actively promotes major collaborations, recently highlighting a partnership with Amazon Canada and an integration with the Yahoo DSP to expand market access.

Media Appearances

TripleLift Appoints New Country Lead in Canada. Featured in TripleLift (Press Release)

See Now

Work History

8-2025
Country Manager, Canada at TripleLift
10-2020 - 8-2025
Senior Director, Buyer Development at Index Exchange
10-2017 - 10-2020
Director, Buyer Development at Index Exchange
1-2016 - 10-2017
Manager, Business Development at Index Exchange
5-2015 - 1-2016
Account Executive, Digital Ad Network & Programmatic at TC Media

Education

Bachelor of Commerce (B.Com.) from Concordia University
2010 - 2010
Management Course from Cornell University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Toronto, Ontario, Canada Job Level : Middle Designation : Country Manager, Canada at TripleLift
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Insights For Selling To Sabrina

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sabrina is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sabrina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sabrina move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sabrina take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Sabrina

Personality Compatibility


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