Sabrina Anand in

Sabrina Anand

Questioner · DISC type c
Country Manager, Canada at TripleLift
📍 Toronto, Ontario, Canada

Sabrina Anand is an entrepreneurial ad tech leader with over 12 years of sales experience, currently serving as the Country Manager for Canada at TripleLift. She oversees Canadian strategy and growth, leveraging her expertise in programmatic advertising. Colleagues describe her as energetic, driven, and smart.

She is a passionate advocate for diversity and inclusion within the tech industry, holding a certification on the topic. Sabrina actively celebrates her South Asian heritage and supports companies that invest in recognizing diverse cultural traditions.

Interesting fact: A recommendation noted that one of her programmatic education sessions was the direct catalyst for an attendee joining her company.

Read the full overview →
Experience
12 Years
Current Role
Country Manager, Canada
Job Level
Middle
Location
Toronto, Ontario, Canada
Personality Overview

How Sabrina shows up

Value Seeker
Price-Sensitive
Cautious & Analytical

They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Priorities

Topics Sabrina cares about

Programmatic Advertising
Her career is centered around programmatic ad tech, from Index Exchange to her current leadership role at TripleLift, a self-described "Creative SSP. "
Diversity in Tech
Holds a D&I certification and publicly celebrates corporations that invest in recognizing diverse cultural communities, such as the South Asian community.
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Career

Work history

8-2025
Country Manager, Canada
TripleLift
10-2020 - 8-2025
Senior Director, Buyer Development
Index Exchange
10-2017 - 10-2020
Director, Buyer Development
Index Exchange
1-2016 - 10-2017
Manager, Business Development
Index Exchange
5-2015 - 1-2016
Account Executive, Digital Ad Network & Programmatic
TC Media
In the press

Media appearances

TripleLift Appoints New Country Lead in Canada. Featured in TripleLift (Press Release)
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Education
Bachelor of Commerce (B.Com.)
Concordia University
2010 - 2010
Management Course
Cornell University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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