Sabrina Ooi

Sharpshooter
DISC Type : DC

Co-founder & CEO at Calm Collective Asia

Singapore, Singapore

Overview

Sabrina Ooi is the CEO and Co-founder of Calm Collective Asia, an organization dedicated to normalizing mental health in the region. She focuses on building psychologically safe cultures to unlock high performance in teams. Those who have worked with her describe her as thoughtful, caring, and intuitive.

Outside of her advocacy, Sabrina has a creative history as a professional DJ and music consultant for luxury brands like Dior, Rolls Royce, and Dom Pérignon. She also has experience in brand and marketing strategy for startups and enjoys writing about her personal reflections and learnings.

Fueled by her own lived experience with bipolar disorder, she founded Calm Collective Asia to help others find hope and support without fear of stigma.

Personality Overview

Rigorous & Demanding

Thorough Evaluator

Precise But Practical

They take a lot of pride in personal achievements.  More than the product, they care about the impact of the product. They are not always relationship oriented.

Topics They Care About

Workplace Mental Health
As CEO of Calm Collective Asia, her primary mission is to improve wellbeing and normalize mental health conversations in corporate environments across Asia.
Psychological Safety
She champions psychological safety as a key strategy for organizations to build resilient, high-performing teams and sustainable business outcomes.
Authentic Communication
She has written about her personal journey of moving past people-pleasing tendencies to communicate her truth unapologetically, distinguishing between being "kind" and "nice. "

Media Appearances

Meet our CalmCon Speakers: Sabrina Ooi. Featured in Calm Collective Asia Blog

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Sabrina Ooi (Co-Founder, Calm Collective Asia) – Interview. Featured in YouTube

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DUXTON Stories: Sabrina Ooi. Featured in Calm Collective Asia (Media)

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Work History

4-2020
Co-founder & CEO at Calm Collective Asia
4-2021
Workplace Mental Health & Performance, Consulting Lead at Calm Collective Asia
6-2024
Advisor at Menlo Research
1-2011
DJ & Music Consultant at Freelance
11-2015 - 3-2019
Brand & Marketing Consultant at Freelance

Education

2009 - 2013
Bachelor of Business Management from Singapore Management University
2007 - 2008
A levels from Raffles Institution

More Information

Social Presence :

Prographics :

Exp : 19 Location : Singapore, Singapore Job Level : Leadership Designation : Co-founder & CEO at Calm Collective Asia
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Insights For Selling To Sabrina

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sabrina is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sabrina

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Sabrina move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Sabrina take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Sabrina

Personality Compatibility


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