Sabrina Roussel in

Sabrina Roussel

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Director of Demand Gen and Marketing Ops at Coherent
📍 Lisbon, Lisbon, Portugal

Sabrina Roussel is the Director of Demand Gen and Marketing Ops at Coherent, with over eight years of experience building GTM engines in B2B SaaS. Colleagues describe her as strategic, hardworking, and analytical. She is a HubSpot expert with multiple certifications and holds a BA from Emerson College.

Based on her interests, Sabrina stays informed on business strategy and current events through publications like Harvard Business Review and NPR. Her professional recommendations highlight a creative yet organized approach, suggesting a well-rounded and intellectually curious personality outside of her marketing-focused career.

Unique fact: At her previous company, she single-handedly built the EMEA regions business from €0 to €1M in annual recurring revenue in just 15 months.

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Experience
9 Years
Current Role
Director of Demand Gen and Marketing Ops
Job Level
Mid-senior
Location
Lisbon, Lisbon, Portugal
Personality Overview

How Sabrina shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sabrina cares about

Marketing Operations
Her role is centered on building the "operational scaffolding" for repeatable campaigns and she has deep expertise in sales and marketing alignment.
HubSpot Ecosystem
A self-described "HubSpot native since 2017," she holds multiple certifications and has deep expertise in using the platform for GTM strategies.
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Career

Work history

1-2026
Director of Demand Gen and Marketing Ops
Coherent
11-2024 - 1-2026
Revenue Marketing Lead
Coherent
12-2019 - 12-2022
General Manager, EMEA
Salted Stone
10-2018 - 12-2019
Marketing Strategist
Salted Stone
9-2017 - 10-2018
Account Manager
Salted Stone
In the press

Media appearances

Insights from Salted Stone's Digital Experts | Sabrina Roussel. Featured in Salted Stone
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Pivoting Fast and Earning New Leads in a Complex, Niche Industry. Featured in Salted Stone
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Education
8-2011 - 5-2015
BA
Emerson College
8-2007 - 5-2011
High School
Isidore Newman School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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