Sabrina Sullivan (she / her)

Inspirer
DISC Type : di

Co-Creator at Leaders for Humanity

Calgary, Alberta, Canada

Overview

Sabrina Sullivan is a corporate futurist and strategist who founded by+by foresight. With over 15 years of experience at firms like Deloitte and Ford, she helps leaders navigate uncertainty and build impactful strategies. She holds dual MS/MBA degrees from the University of Michigan.

During her university studies, she was described by First Nations leaders as a “salmon, ” an animal that swims upstream and stays strong in the face of a challenge. This reflects her nature as an energetic motivator who thrives on pursuing goals with purpose and meaning.

Unique fact: She co-created “Leaders for Humanity, ” an interactive game designed to challenge conventional leadership models in an era of disruption.

Personality Overview

Charming & Persuasive

Generous

Achievment Oriented

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Strategic Foresight
Her entire career is built on embedding foresight into organizations, helping them turn uncertainty into a strategic advantage, as seen with her firm, by+by foresight.
Leadership Development
Co-created "Leaders for Humanity, " an interactive game designed to challenge assumptions and help leaders navigate complexity and exponential change.
AI and Uncertainty
She recently facilitated a panel at the Dubai Future Forum titled "Unsure AI, " exploring how intelligence can thrive without certainty, indicating a key area of current interest.

Media Appearances

Sabrina has no verified media appearances

Work History

3-2024
Co-Creator at Leaders for Humanity
1-2023
Founder at by + by foresight
4-2024 - 10-2024
Strategic Foresight + Partnerships at Foresight Factory
10-2020 - 6-2024
Futuring Strategist + Foresight Fellow at Ford Motor Company
4-2022 - 6-2023
Principal Catalyst + Director at Southern Alberta Institute of Technology (SAIT)

Education

2011 - 2014
MS from University of Michigan - School of Natural Resources and Environment
2011 - 2014
MBA from University of Michigan - Stephen M. Ross School of Business

More Information

Social Presence :

Prographics :

Exp : 4 Location : Calgary, Alberta, Canada Job Level : Leadership Designation : Co-Creator at Leaders for Humanity
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Insights For Selling To Sabrina

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sabrina is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Sabrina

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Sabrina move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Sabrina take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Sabrina

Personality Compatibility


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