Sabrine Friaa

Critic
DISC Type : C

Enterprise Account Executive at Amazon Web Services (AWS)

Toronto, Ontario, Canada

Overview

Sabrine Friaa is an Enterprise Account Executive at Amazon Web Services, focused on guiding Canadian enterprise companies through their cloud and digital transformation journeys. A graduate of HEC Montréals Trilingual BBA program, she leverages her technical and solution-selling knowledge to build executive relationships.

As a self-described lifelong learner, Sabrine is passionate about engaging with forward-thinking professionals to drive meaningful technological change. She has an international perspective, having completed an exchange program in Santiago de Chile, and is a proud and active alumna of her university.

Unique Fact: Sabrine is a recipient of the "AWS Lead the Way – Scale with Partners Award" at AWS Canada.

Personality Overview

Objective Thinker

Precise

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Enterprise Cloud Strategy
Her role centers on advising Canadian enterprise companies on achieving innovation and transformation goals using the AWS cloud.
Strategic Partnerships
She was recognized with an internal award for her success in scaling business with partners, highlighting her focus on collaboration.
Generative AI
Holds an AWS Generative AI Foundational certification, indicating a professional interest in this cutting-edge technology.

Media Appearances

Sabrine has no verified media appearances

Work History

10-2023
Enterprise Account Executive at Amazon Web Services (AWS)
7-2022 - 10-2023
Associate Account Executive at Amazon Web Services (AWS)
8-2021 - 7-2022
Area Operations Manager at Amazon

Education

Trilingual Bachelor of Business Administration - BBA from HEC Montréal
Exchange program in Santiago de Chile from Universidad Adolfo Ibáñez

More Information

Social Presence :

Prographics :

Exp : 4 Location : Toronto, Ontario, Canada Job Level : Junior Designation : Enterprise Account Executive at Amazon Web Services (AWS)
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Insights For Selling To Sabrine

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sabrine is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Sabrine

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Sabrine move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sabrine take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sabrine

Personality Compatibility


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