Sadie Burns

Observer
DISC Type : ic

Senior Creative at The Humbl Co

Leeds, England, United Kingdom

Overview

A senior creative with a decade of experience, Sadie specializes in making FMCG brands shine through brand development, packaging, and POS. Educated at the University of Staffordshire, she is described by colleagues as creative, passionate, and a multi-skilled team player who turns ideas into visual magic.

Outside of her professional design work, Sadie has a creative interest in fashion and has taken a course in pattern drafting and garment production. She actively follows emerging food and wellness trends on social media and appreciates the art of creative storytelling in brand marketing.

She has skills in pattern drafting and garment production, showing a passion for bringing creative concepts to life beyond digital and print design.

Personality Overview

Assertive

Curious

Value Driven

They are generally good communicators and can be hard to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

FMCG Branding
Her profile highlights that her talents thrive in the FMCG sector, with over a decade of experience in brand development and packaging for these clients.
Packaging Evolution
She shows a keen interest in how brand packaging evolves over time while successfully maintaining its core identity and recognition with consumers.
Creative Storytelling
She appreciates how brands can turn analytics and data into fun, bold, and engaging visual stories for their audience, as noted in her commentary on Spotify Wrapped.

Media Appearances

Sadie has no verified media appearances

Work History

6-2025
Senior Creative at The Humbl Co
4-2024 - 5-2025
Art Director at The Individual Agency
4-2019 - 4-2024
Senior Designer at The Individual Agency
10-2018 - 4-2019
Designer at Intermarketing Agency
1-2018 - 10-2018
Designer at Bewonder*

Education

2007 - 2010
2:1 from University of Staffordshire
2006 - 2007
Foundation degree from Leeds Arts University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Leeds, England, United Kingdom Job Level : N/A Designation : Senior Creative at The Humbl Co
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Insights For Selling To Sadie

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sadie is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Sadie

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Sadie move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Sadie take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Sadie

Personality Compatibility


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