Sagar Sonar

Evaluator
DISC Type : CSD

Director of Engineering at Cerebras Systems

Menlo Park, California, United States

Overview

Sagar is the Director of Engineering at Cerebras Systems, specializing in AI/ML accelerator hardware. His career includes leadership roles in pre-silicon verification for AI chips at Meta and Amazon Web Services, following engineering positions at AMD and Boeing. He holds a Master of Science from California State University-Sacramento.

There is no publicly available information about Sagars personal life, hobbies, or interests outside of his professional sphere. His focus appears to be on his work in the technology and AI hardware industry.

He was proud to be part of the Cerebras Systems team that recently closed an over-subscribed $1. 1 billion Series G funding round.

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

AI Accelerators
He has built his career leading verification for ML and AI accelerator chips at Cerebras, Meta, and Amazon Web Services.
Silicon Verification
His roles at Meta and AWS specifically involved leading pre-silicon verification for on-device and cloud-scale AI organizations.
AI Industry Growth
He actively posts about his company's major funding rounds and market leadership, indicating a keen interest in the sector's financial success and innovation.

Media Appearances

Sagar has no verified media appearances

Work History

5-2025
Director of Engineering at Cerebras Systems
9-2019 - 5-2025
Engineering Manager - ML Accelerator at Meta
3-2016 - 9-2019
Pre Silicon Verification Lead - AI Accelerator at Amazon Web Services
8-2011 - 3-2016
MTS Design Verification engineer at AMD
5-2010 - 8-2011
Research And Development Engineer at Boeing

Education

2008 - 2010
Master of Science (MS) from California State University-Sacramento
2002 - 2006
Bachelor of Engineering (BE) from Savitribai Phule Pune University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Menlo Park, California, United States Job Level : Mid-senior Designation : Director of Engineering at Cerebras Systems
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Insights For Selling To Sagar

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sagar is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sagar

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sagar move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sagar take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sagar

Personality Compatibility


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