Sahitya Shetty
Inspirer · DISC type diSahitya is the Associate Director of Paid Media at Shoelace, where she specializes in building and executing full-funnel paid media strategies. A skilled professional in SEM and Paid Social, she holds an Engineers Degree and a Masters Degree from T A Pai Management Institute, complemented by Google Ads certifications.
She has a keen eye for clever and impactful advertising that extends beyond digital channels. Sahitya appreciates creative print campaigns from iconic brands like Coca-Cola and Cadbury, indicating a passion for marketing that is both effective and makes people smile.
Despite her digital focus, she has a strong appreciation for the creative power of traditional print advertising.
Read the full overview →How Sahitya shows up
They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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