Sahitya is the Associate Director of Paid Media at Shoelace, where she specializes in building and executing full-funnel paid media strategies. A skilled professional in SEM and Paid Social, she holds an Engineers Degree and a Masters Degree from T A Pai Management Institute, complemented by Google Ads certifications.
She has a keen eye for clever and impactful advertising that extends beyond digital channels. Sahitya appreciates creative print campaigns from iconic brands like Coca-Cola and Cadbury, indicating a passion for marketing that is both effective and makes people smile.
Despite her digital focus, she has a strong appreciation for the creative power of traditional print advertising.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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