Saif Rafiq

Examiner
DISC Type : cs

Marketing Coordinator at Jinger drinks

Manchester, England, United Kingdom

Overview

Saif Rafiq leads marketing for Organic Jinger Drinks, leveraging a unique background to drive brand growth. He is a results-driven professional with expertise in digital, social media, and content marketing. He holds a VTCT certificate in sports massage therapy and transitioned into marketing after a successful career as a sports therapist.

Outside of his marketing role, Saif has a deep-rooted passion for health and wellbeing, stemming from his former career in professional sports. He previously worked as a sports therapist for prominent rugby clubs like Sale Sharks and St Helens RFC, indicating a strong interest in rugby.

His career path is highly unique, having transitioned from treating professional athletes injuries to marketing health and wellness products.

Personality Overview

Status Quo Seeker

Unexpressive

Late Adopter

They are always well-planned and adopt a systematic approach.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Health & Wellness
He is passionate about the health benefits of his company's products, stating that Jinger has personally changed his mindset on wellbeing and is now part of his daily routine.
Brand Storytelling
He focuses on the company's mission and customer impact, sharing stories that validate why the brand matters beyond just being a wellness shot.
Ethical Business
Instead of typical Black Friday discounts, he supported a company initiative to donate a percentage of sales to a food bank charity, emphasizing making a difference over making a sale.

Media Appearances

Saif has no verified media appearances

Work History

6-2022
Marketing Coordinator at Jinger drinks
9-2017 - 1-2024
Operations Manager at NEWCAMP LIMITED
1-2016 - 1-2024
Head sports therapist at Broughton Park Rugby Club
9-2013 - 1-2014
Sports therapist at St helens football club

Education

2014 - 2017
Education details unavailable from Edge Hill University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Manchester, England, United Kingdom Job Level : Junior Designation : Marketing Coordinator at Jinger drinks
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Insights For Selling To Saif

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Saif is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Saif

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Saif move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Saif take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Saif

Personality Compatibility


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