Saleema Fazal

Commander
DISC Type : D

SVP Marketing at Coastal

San Francisco Bay Area, United States

Overview

Saleema Fazal is a growth executive with over 15 years of experience leading marketing for B2B professional services firms. As SVP of Marketing at Coastal, she focuses on increasing brand awareness and driving revenue for growth-stage tech companies. People who have worked with her describe her as bright, an expert in her field, and an excellent leader.

She is often called a "🦄" (unicorn) in her field due to her rare combination of skills in strategy, design, copywriting, and analytics.

Personality Overview

Decisive

Candid & Clear

Strong-Willed

They prefer to move quickly, and expect the same from others.  They respond well to strong and respectful communication. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

AI for Marketers
She recently launched an AI-powered service at her company and is actively seeking recommendations from peers on AI tools that deliver meaningful impact for marketing teams.
B2B Brand Strategy
She has a history of rebranding projects, including leading the recent rebrand for Coastal to better reflect the company's mission and value proposition in the market.
Salesforce Ecosystem
Her recent career at top Salesforce consulting partners (Coastal and Zennify) and her posts about ecosystem news show a deep immersion and interest in this specific tech community.

Media Appearances

Saleema has no verified media appearances

Work History

2-2026
SVP Marketing at Coastal
7-2023 - 2-2026
Vice President of Marketing at Coastal
4-2022 - 7-2023
Vice President of Marketing at Zennify
3-2020 - 4-2022
Senior Marketing Director at Zennify
8-2017 - 12-2019
Senior Director, Marketing at Hero Digital, LLC

Education

BA from UCLA
Master of Arts from San Francisco State University

More Information

Social Presence :

Prographics :

Exp : 22 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : SVP Marketing at Coastal
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Insights For Selling To Saleema

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Saleema is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Saleema

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Saleema move?

  • If convinced, they can reach decisions quite fast.
  • Can Saleema take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Saleema

Personality Compatibility


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