Sally Parratt

Visionary
DISC Type : Ds

Co-Leader of Product and Engineering (Audience Insights and Media Planning SaaS) at TelmarHelixa

New Haw, England, United Kingdom

Overview

Sally Parratt is the Co-Leader of Product and Engineering at TelmarHelixa, driving user-centric strategy for media planning SaaS platforms. With 20+ years of experience and a BA from the University for the Creative Arts, she bridges creative vision and business growth. Colleagues describe her as insightful, versatile, and a fantastic mentor.

Sally is passionate about building strong, diverse global teams and fostering a great company culture that supports remote and flexible work. Her background in the creative arts suggests a deep appreciation for design and visual expression that likely extends beyond her professional work.

She has designed Fin-tech SaaS solutions that have been used by 50% of the FTSE100.

Personality Overview

Fast But Thoughtful

Risk Tolerant

Early Adopter

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

B2B SaaS Innovation
Her current role involves leading product strategy for SaaS platforms and she actively posts about scaling AI and data-driven products for the advertising industry.
User-Centric Design
Her career is centered on UX and product experience. She focuses on making sophisticated data insights intuitive and actionable for customers.
Team Building & Culture
She is actively hiring for key roles and frequently promotes her company's remote, flexible, and inclusive work culture to attract top talent.

Media Appearances

Sally has no verified media appearances

Work History

6-2024
Co-Leader of Product and Engineering (Audience Insights and Media Planning SaaS) at TelmarHelixa
9-2023
Director of Product Experience (Audience Insights and Media Planning SaaS) at TelmarHelixa
3-2021 - 8-2023
Head of UX (Audience Insights and Media Planning SaaS) at TelmarHelixa
11-2018 - 3-2021
Product Design Leader - UX/UI (Fin-tech SaaS) at Tax Systems
9-2016 - 9-2018
Creative Director (Cyber Security - Auth SaaS Start-up) at MIRACL

Education

Bachelor of Arts - BA from University for the Creative Arts
HND from Brooklands Technical College

More Information

Social Presence :

Prographics :

Exp : 16 Location : New Haw, England, United Kingdom Job Level : Mid-senior Designation : Co-Leader of Product and Engineering (Audience Insights and Media Planning SaaS) at TelmarHelixa
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Insights For Selling To Sally

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Focus on the results that your product produces, expect some strategic questions in return
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sally is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Sally

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Sally move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Sally take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Sally

Personality Compatibility


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