Sally Russell

Questioner
DISC Type : c

Business Account Manager at Greencore FTG

East Riding Of Yorkshire, England, United Kingdom

Overview

Sally Russell is a senior commercial manager with a proven track record in the chilled and frozen food sectors. She specializes in own-label products for high street and foodservice customers, managing key accounts like Aldi and Boots. Sally attended Queen Margarets School, Escrick.


Her key strength lies in building strong relationships with customers and leading cross-functional teams to deliver strategic business goals.

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Chilled & Frozen Foods
An experienced manager with a consistent record of meeting and exceeding goals within this specific food category.
Own-Label Product Development
Her career has been predominantly focused on creating and managing own-label products for a variety of retail and foodservice clients.
Key Account Management
Responsible for managing and growing business with major high-street retailers, including Aldi and Boots.

Media Appearances

Sally has no verified media appearances

Work History

9-2018
Business Account Manager at Greencore FTG
3-2016
Business Account Manager at Greencore FTG
10-2015
Business Account Manager at Greencore FTG
4-2009 - 2015
Foodservice Business Manager at Greencore FTG
1994 - 2006
Business Development Manager - Morrisons & JS at Uniq Prepared Foods

Education

Education details unavailable from Queen Margarets School, Escrick
Education details unavailable from Queen Margarets School, Escrick, York

More Information

Social Presence :

Prographics :

Exp : 29 Location : East Riding Of Yorkshire, England, United Kingdom Job Level : Middle Designation : Business Account Manager at Greencore FTG
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Insights For Selling To Sally

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sally is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sally

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sally move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sally take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sally

Personality Compatibility


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