SALLY STEED

Enthusiast
DISC Type : i

Sales Director at Deseret News

Salt Lake City, Utah, United States

Overview

Sally Steed is the Vice President of Sales at Deseret News, bringing over 30 years of experience in high-end sales and corporate management. Described by colleagues as a "powerhouse, " she specializes in competitive marketing and sales strategy. She studied at the University of Utah and Weber State University.

Beyond her professional role, Sally is deeply involved in her community. She is passionate about non-profit fundraising, showing support for local cancer charities. She also champions and draws inspiration from successful women leaders in the community and has an interest in competitive sports.

Unique fact: Before her extensive career in media, Sally worked in the music products retail and wholesale business.

Personality Overview

Story Driven

Optimistic

Amiable & Agreeable

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Sales Leadership
With over 30 years of experience, she has a proven track record in sales management, developing marketing plans, and leading high-performing teams in the media industry.
Community Fundraising
Actively supports and promotes non-profit initiatives, such as a local charity that provides gift baskets to individuals battling cancer.
High School Sports
Expresses gratitude and enthusiasm for her work with partners on major high school sports events, highlighting a connection to local youth athletics.

Media Appearances

SALLY has no verified media appearances

Work History

1-2021 - 2-2023
Sales Director at Deseret News
7-2012 - 2-2023
SVP of Advertising at Utah Media Group
7-2009 - 2-2023
Vice President of Advertising at Utah Media Group
8-2007 - 4-2009
Director of Major/National Advertising at MediaOne of Utah
2007 - 4-2009
Director of Advertising at MediaOne of Utah

Education

2002 - 2003
Completed from University of Utah
1987 - 2002
Business from Weber State University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Salt Lake City, Utah, United States Job Level : Senior Designation : Sales Director at Deseret News
URL has been copied!

Insights For Selling To SALLY

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with SALLY is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from SALLY

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will SALLY move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can SALLY take some risk or not?

  • They can take some low-probability risks if needed.

You And SALLY

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.