Salman Sajid in

Salman Sajid

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Design Principal at New Wonder
📍 Herndon, Virginia, United States

Salman Sajid is the Design Principal at his creative agency, New Wonder, where he blends a background in human psychology with design and storytelling to help businesses shape big ideas. A University of Pennsylvania alumnus, he is described by others as "intelligent" and "balanced" with "extraordinary" work and character.

Salman is a natural innovator and entrepreneur, driven by a belief in the human spirits power to succeed. This passion extends from helping businesses realize their dreams to launching his own ventures. He has successfully conceived, designed, patented, and funded product ideas from the ground up.

He is the inventor of the Touchtype case, a patented accessory to combine an iPad and a keyboard, which he successfully launched and funded on Kickstarter.

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Experience
26 Years
Current Role
Design Principal
Job Level
Senior
Location
Herndon, Virginia, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Salman cares about

User Experience
He frequently posts detailed design and UX reviews of major brands like Microsoft and Alienware, focusing on improving the customer journey and emphasizing empathy in design.
Psychology in Design
He founded his agency to explore the connection between human psychology and creativity, believing corporate-to-human interaction mirrors human-to-human principles.
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Career

Work history

8-2021
Design Principal
New Wonder
5-2012 - 2-2021
Owner
Touchtype
5-2009 - 1-2015
Co-Founder
Appstronomy
2005 - 2006
User Interface Designer
AOL
5-2002 - 8-2021
Principal
Sajid Creative
In the press

Media appearances

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Education
1992 - 1996
Bachelor of Arts (B.A.)
University of Pennsylvania
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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