Saloni Arora in

Saloni Arora

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Director, Product & Technology, Brand Protection at Amazon
📍 Palo Alto, California, United States

A product and technology executive with 15 years of experience at Amazon and Google, Saloni excels at building trusted, AI-driven products at a global scale. Described by colleagues as a "fearless leader" with a growth mindset, she holds an MBA from the University of Michigan.

Beyond her extensive technical and product background, Saloni is passionate about non-technological issues, specifically highlighting her care for access and equity. This indicates a strong interest in the broader societal impact of her work and the technology industry at large.

She defined the product vision and launch strategy for Amazon’s flagship brand protection program, Project Zero.

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Experience
16 Years
Current Role
Director, Product & Technology, Brand Protection
Job Level
Mid-senior
Location
Palo Alto, California, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Saloni cares about

Responsible AI
Her work focuses on turning emerging AI techniques into real-world, high-impact products that people can trust, emphasizing practical and powerful technology.
AI Governance
She actively posts about the need for governed layers of AI, referencing regulatory frameworks like the EU's DSA and India’s deep-fake draft mandates.
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Career

Work history

10-2023
Director, Product & Technology, Brand Protection
Amazon
8-2019 - 10-2023
Senior Manager, Product Management, Brand Protection
Amazon
9-2018 - 8-2019
Principal Product Manager, Customer and Brand Protection
Amazon
8-2015 - 9-2018
Senior Product Manager, Marketplace Business
Amazon
5-2014 - 8-2014
Intern Graduate Sr. Advisor, Enterprise Solutions Group
Dell
In the press

Media appearances

Profile of Speakers – NDWBF 2025 (includes Saloni Arora, Director, Product & Technology, Brand Protection, Amazon). Featured in NBT India (Government of India)
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Education
2013 - 2015
Master of Business Administration (MBA)
University of Michigan - Stephen M. Ross School of Business
2004 - 2007
Bachelor of Arts (B.A.)
Delhi University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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