Saloni Arora

Questioner
DISC Type : c

Director, Product & Technology, Brand Protection at Amazon

Palo Alto, California, United States

Overview

A product and technology executive with 15 years of experience at Amazon and Google, Saloni excels at building trusted, AI-driven products at a global scale. Described by colleagues as a "fearless leader" with a growth mindset, she holds an MBA from the University of Michigan.

Beyond her extensive technical and product background, Saloni is passionate about non-technological issues, specifically highlighting her care for access and equity. This indicates a strong interest in the broader societal impact of her work and the technology industry at large.

She defined the product vision and launch strategy for Amazon’s flagship brand protection program, Project Zero.

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to analyze every situation thoroughly.


Topics They Care About

Responsible AI
Her work focuses on turning emerging AI techniques into real-world, high-impact products that people can trust, emphasizing practical and powerful technology.
AI Governance
She actively posts about the need for governed layers of AI, referencing regulatory frameworks like the EU's DSA and India’s deep-fake draft mandates.
Brand Protection
As the global head for Amazon’s brand protection portfolio, she leads teams building scalable systems to protect brands and customers worldwide.

Media Appearances

Profile of Speakers – NDWBF 2025 (includes Saloni Arora, Director, Product & Technology, Brand Protection, Amazon). Featured in NBT India (Government of India)

See Now

Work History

10-2023
Director, Product & Technology, Brand Protection at Amazon
8-2019 - 10-2023
Senior Manager, Product Management, Brand Protection at Amazon
9-2018 - 8-2019
Principal Product Manager, Customer and Brand Protection at Amazon
8-2015 - 9-2018
Senior Product Manager, Marketplace Business at Amazon
5-2014 - 8-2014
Intern Graduate Sr. Advisor, Enterprise Solutions Group at Dell

Education

2013 - 2015
Master of Business Administration (MBA) from University of Michigan - Stephen M. Ross School of Business
2004 - 2007
Bachelor of Arts (B.A.) from Delhi University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Palo Alto, California, United States Job Level : Mid-senior Designation : Director, Product & Technology, Brand Protection at Amazon
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Insights For Selling To Saloni

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Saloni is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Saloni

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Saloni move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Saloni take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Saloni

Personality Compatibility


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