Sam Baig

Commander
DISC Type : D

Associate Director of Finance at Gravitee

London, England, United Kingdom

Overview

As Associate Director of Finance at Gravitee, Sam Baig leads the global finance function. He is focused on transforming finance into a strategic partner to help the company scale beyond $100M in annual recurring revenue. He is a fully qualified member of the Association of Charted Certified Accountants (ACCA).

He is proud of Gravitees recent acquisition of Ambassador, viewing it as a key step in making it easier for clients to build, secure, and govern their APIs.

Personality Overview

Risk-Taker

Candid & Clear

Strong-Willed

They take a lot of pride in personal achievements.  They respond well to strong and respectful communication. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Scaling Finance
His primary mission is to scale finance operations and build the infrastructure required to support the company's growth toward $100M+ in annual recurring revenue.
Data-Driven Operations
He aims to build a fully automated, data-driven enterprise, focusing on SaaS metrics reporting, financial control, and operational excellence.
Strategic M&A
He recently shared his excitement about Gravitee's acquisition of Ambassador, highlighting its strategic importance for the company's platform and future.

Media Appearances

Sam has no verified media appearances

Work History

3-2025
Associate Director of Finance at Gravitee
2-2022 - 2-2025
Financial Controller at Gravitee
3-2019 - 1-2022
Finance Lead at Falcon Chauffeurs WorldWide
2-2018 - 2-2019
Financial Accountant at Tech Village
1-2016 - 1-2018
Financial Accountant at Sinus Instruments

Education

2021 - 2021
Association of Charted Certified Accountant (ACCA) Fully Qualified from ACCA
6-2012 - 6-2012
Advance Diploma in Accounting from ACCA

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Associate Director of Finance at Gravitee
URL has been copied!

Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sam

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Sam take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Sam

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.