Sam Barnes

Enthusiast
DISC Type : i

SVP, Growth Strategy at Lumanity

London, England, United Kingdom

Overview

Sam is a growth strategist with over 25 years of experience in healthcare communications for pharma, biotech, and medtech clients. A graduate of The University of Manchester, he has held senior roles at Novartis and GlaxoSmithKline. People who have worked with him describe him as creative and highly motivated.

He has a keen interest in business and marketing excellence, following publications like the Harvard Business Review. Sam also shows an appreciation for creative brand storytelling and advertising that connects with audiences on an emotional level, demonstrating an eye for effective and resonant communication strategies outside of his direct industry.

In 2007, he founded dna communications, a global scientific communications agency that is now part of the IPG Group.

Personality Overview

Story Driven

Non-Confrontational

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Patient Centricity
Actively questions how patient-centric the pharma industry is and seeks insights directly from patients and advocates to guide strategy and communication.
AI in Medical Publications
Follows the practical applications of AI in the medical field, particularly its utility in expediting the creation of plain language summaries.
Growth Strategy
His career focus involves developing sustainable long-term growth strategies and providing senior leadership for key global client relationships.

Media Appearances

Sam has no verified media appearances

Work History

11-2023
SVP, Growth Strategy at Lumanity
3-2022 - 11-2023
Head of Growth Initiatives at AXON
5-2018 - 3-2022
International Lead for Healthcare Communications and Marketing at AXON
10-2010 - 5-2018
Head of PR at AXON
12-2007 - 10-2010
Founder and Head of DNA London at DNA Medical Communications

Education

1996 - 1998
Postgraduate from CIM | The Chartered Institute of Marketing
1991 - 1994
BSc from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 31 Location : London, England, United Kingdom Job Level : Leadership Designation : SVP, Growth Strategy at Lumanity
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Sam

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Sam take some risk or not?

  • They can take some low-probability risks if needed.

You And Sam

Personality Compatibility


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