Sam Barnes in

Sam Barnes

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SVP, Growth Strategy at Lumanity
📍 London, England, United Kingdom

Sam is a growth strategist with over 25 years of experience in healthcare communications for pharma, biotech, and medtech clients. A graduate of The University of Manchester, he has held senior roles at Novartis and GlaxoSmithKline. People who have worked with him describe him as creative and highly motivated.

He has a keen interest in business and marketing excellence, following publications like the Harvard Business Review. Sam also shows an appreciation for creative brand storytelling and advertising that connects with audiences on an emotional level, demonstrating an eye for effective and resonant communication strategies outside of his direct industry.

In 2007, he founded dna communications, a global scientific communications agency that is now part of the IPG Group.

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Experience
31 Years
Current Role
SVP, Growth Strategy
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Sam shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sam cares about

Patient Centricity
Actively questions how patient-centric the pharma industry is and seeks insights directly from patients and advocates to guide strategy and communication.
AI in Medical Publications
Follows the practical applications of AI in the medical field, particularly its utility in expediting the creation of plain language summaries.
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Career

Work history

11-2023
SVP, Growth Strategy
Lumanity
3-2022 - 11-2023
Head of Growth Initiatives
AXON
5-2018 - 3-2022
International Lead for Healthcare Communications and Marketing
AXON
10-2010 - 5-2018
Head of PR
AXON
12-2007 - 10-2010
Founder and Head of DNA London
DNA Medical Communications
In the press

Media appearances

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Education
1996 - 1998
Postgraduate
CIM | The Chartered Institute of Marketing
1991 - 1994
BSc
The University of Manchester
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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