Sam Bruce

Examiner
DISC Type : sc

Head of Retail Performance and Digital Sales at One New Zealand

Auckland, Auckland, New Zealand

Overview

As Head of Retail Performance and Digital Sales at One NZ, Sam leverages an extensive background in business improvement from Harvey Norman. He specializes in using technology to enhance operational efficiencies, with a deep focus on supply chain, replenishment, and data analytics to drive stakeholder-focused results.

Sam recently participated in an internal AI Showcase at One New Zealand, sharing how artificial intelligence is already shaping the companys work and customer service.

Personality Overview

Status Quo Seeker

Unexpressive

Tough To Convince

They are always well-planned and adopt a systematic approach.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Applied AI
Recently shared how his team uses AI in an internal showcase at One New Zealand, showing a practical interest in its business applications.
Process Improvement
His career history and self-described role focus on using technology to strategically improve operational efficiencies and business processes.
Retail Performance
Current and past roles at One NZ and Harvey Norman are directly tied to improving retail outcomes through data, insights, and technology.

Media Appearances

Sam has no verified media appearances

Work History

11-2024
Head of Retail Performance and Digital Sales at One New Zealand
4-2016 - 11-2024
Head of Insight and Business Improvement at Harvey Norman
10-2015 - 4-2016
Business Process Improvement Manager at Harvey Norman
2-2012 - 10-2015
Business Analyst at Harvey Norman
9-2011 - 2-2012
Proprietor at Harvey Norman

Education

Education details unavailable from Pompallier College

More Information

Social Presence :

Prographics :

Exp : 15 Location : Auckland, Auckland, New Zealand Job Level : Mid-senior Designation : Head of Retail Performance and Digital Sales at One New Zealand
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Sam

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Sam take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Sam

Personality Compatibility


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