Sam Castle

Energizer
DISC Type : I

Retail and Customer Support Service Coordinator at Last Mile Water (formerly Icosa Water)

Newport, Wales, United Kingdom

Overview

Sam Castle is an experienced utilities advisor with over 20 years in the water industry. His expertise covers customer support, collections, team coaching, and developer services. He is recognized by colleagues for his strong communication skills and exceptional customer empathy, with qualifications from City & Guilds.


Sam possesses a unique skill set combining deep customer relations expertise with technical proficiency, using AutoCAD to manage new water and sewerage connection requests.

Personality Overview

Believer

Full Of Energy

Informal

They excel at seeing the bigger picture, and the long-term impact of their decisions.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Customer Empathy
Described by colleagues as having an "unparalleled skill for customer empathy" and being a polite, helpful communicator in difficult customer scenarios.
Water Infrastructure
His career focuses on managing new water and sewerage connections, liaising with developers, and handling technical requests like CON29DW reports.
Team Mentoring
In a previous role as a Team Coach, he was responsible for organizing training and instituting mentoring programs to develop team skills.

Media Appearances

Sam has no verified media appearances

Work History

1-2026
Retail and Customer Support Service Coordinator at Last Mile Water (formerly Icosa Water)
12-2016 - 12-2025
Developer Services Advisor at Dŵr Cymru Welsh Water
12-2016 - 12-2025
Service Developer at Welsh Water
3-2012 - 12-2016
Debt Team Coach\Deputy Team Leader at Dŵr Cymru Welsh Water
3-2012 - 12-2016
Team Coach at Welsh Water

Education

1-2006 - 12-2006
NVQ Level 2 from City & Guilds
1-2006 - 12-2006
NVQ Level 1 from City & Guilds

More Information

Social Presence :

Prographics :

Exp : 24 Location : Newport, Wales, United Kingdom Job Level : Junior Designation : Retail and Customer Support Service Coordinator at Last Mile Water (formerly Icosa Water)
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Invite them for a lunch or a drink/coffee
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Sam

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Sam take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Sam

Personality Compatibility


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