Sam Crowell Richard

Energizer
DISC Type : I

Chief Revenue Officer (CRO) at ngrok

Boston, Massachusetts, United States

Overview

Sam has no verified overview

Personality Overview

Believer

Informal

Enthusiastic

They are people oriented, friendly and like creating new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Sam has no verified topics they care about

Media Appearances

Sam has no verified media appearances

Work History

3-2025
Chief Revenue Officer (CRO) at ngrok
1-2024 - 3-2025
Head of Revenue at ngrok
11-2022 - 7-2024
Head of Growth at ngrok
11-2023
Course Instructor at Maven
6-2021 - 11-2022
VP, Growth Team at OpenView

Education

BA from Wellesley College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Boston, Massachusetts, United States Job Level : Leadership Designation : Chief Revenue Officer (CRO) at ngrok
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Invite them for a lunch or a drink/coffee
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Sam

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Sam take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Sam

Personality Compatibility


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