Sam Fromson

Critic
DISC Type : C

Co-founder & Chief Operating Officer at YuLife

London, England, United Kingdom

Overview

Sam Fromson is the Co-founder and COO of YuLife, an insurtech company transforming life insurance into a tool for employee wellbeing. He leverages a unique background in finance, including roles as a hedge fund analyst and in business development, combined with his education in Natural Sciences at the University of Cambridge.

Outside of his tech career, Sam is a practicing community Rabbi at Golders Green Synagogue, a role he holds in parallel with his work at YuLife. He is a father of four and is passionate about hiking and biking with his family, emphasizing disconnecting from screens to stay present.

Sam draws a direct parallel between building a business and building a community, applying lessons from his rabbinical work to foster a strong, purpose-driven culture at YuLife.

Personality Overview

Objective Thinker

Precise

ROI Driven

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Employee Wellbeing
He co-founded YuLife to transform insurance into a vehicle for improving employees' physical, mental, and financial health, moving beyond a traditional claims-based model.
Insurtech Innovation
He is focused on reimagining the insurance industry by using gamification and behavioral science to create a "win-win" model that benefits both the individual and the insurer.
Community Building
As both a startup founder and a Rabbi, he believes that building a community where people feel connected and inspired is fundamental to success in both business and life.

Media Appearances

Sam has no verified media appearances

Work History

9-2016
Co-founder & Chief Operating Officer at YuLife
7-2015 - 7-2016
VP Business Development and Operations at Invoice Cycle
5-2015
Community Rabbi at The United Synagogue
1-2015 - 1-2016
Family Office Associate at Oceana Investment Partners
Analyst at Orbis Investment Advisory

Education

MA (Hons) Natural Sciences from University of Cambridge
Talmudic Law from Yeshiva University

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Leadership Designation : Co-founder & Chief Operating Officer at YuLife

Interested in

Sports

Running club, Waterpolo squad, Triathlon society

Health & Outdoor

Running club, Waterpolo squad, Triathlon society

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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Sam

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sam take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sam

Personality Compatibility


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