Sam Fromson in

Sam Fromson

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Co-founder & Chief Operating Officer at YuLife
📍 London, England, United Kingdom

Sam Fromson is the Co-founder and COO of insurtech company YuLife, blending experience from finance and operations with his academic background in Natural Sciences from the University of Cambridge. He is focused on disrupting the insurance industry by integrating wellbeing solutions with financial products, driving the companys strategic growth and operational excellence.

Outside of his tech career, Sam is a practicing Community Rabbi for the Golders Green Synagogue, a role he has held since 2015. A father of four, he values disconnecting from technology through outdoor activities with his family, such as hiking, biking, and swimming.

Sams career is a unique blend of a tech startup co-founder and a qualified rabbi, and he often speaks about the symbiosis between the two roles.

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Experience
11 Years
Current Role
Co-founder & Chief Operating Officer
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Sam shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sam cares about

Employee Wellbeing
He frequently speaks on creating a supportive workplace culture that addresses mental health, prevents burnout, and builds trust between leaders and their teams.
Insurtech Innovation
As a co-founder of YuLife, he is passionate about transforming the traditional insurance model by rewarding healthy behavior and making financial products a force for good.
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Career

Work history

9-2016
Co-founder & Chief Operating Officer
YuLife
7-2015 - 7-2016
VP Business Development and Operations
Invoice Cycle
5-2015
Community Rabbi
The United Synagogue
1-2015 - 1-2016
Family Office Associate
Oceana Investment Partners
Analyst
Orbis Investment Advisory
In the press

Media appearances

Sam Fromson - Stephen Barnham - YuLife - Dai-ichi Life. Featured in YouTube
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YuLife co‑founder Sam Fromson: a sense of spirituality can sit alongside capitalism as well as compassion at work. Featured in Make a Difference
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Education
MA (Hons) Natural Sciences
University of Cambridge
Talmudic Law
Yeshiva University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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