Sam Fromson in

Sam Fromson

Critic · DISC type C
Co-founder & Chief Operating Officer at YuLife
📍 London, England, United Kingdom

Sam Fromson is the Co-founder and COO of YuLife, an insurtech company transforming life insurance into a tool for employee wellbeing. He leverages a unique background in finance, including roles as a hedge fund analyst and in business development, combined with his education in Natural Sciences at the University of Cambridge.

Outside of his tech career, Sam is a practicing community Rabbi at Golders Green Synagogue, a role he holds in parallel with his work at YuLife. He is a father of four and is passionate about hiking and biking with his family, emphasizing disconnecting from screens to stay present.

Sam draws a direct parallel between building a business and building a community, applying lessons from his rabbinical work to foster a strong, purpose-driven culture at YuLife.

Read the full overview →
Experience
11 Years
Current Role
Co-founder & Chief Operating Officer
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Sam shows up

Objective Thinker
Precise
ROI Driven

They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions. They don’t appreciate bells and whistles unless backed by data.

Priorities

Topics Sam cares about

Employee Wellbeing
He co-founded YuLife to transform insurance into a vehicle for improving employees' physical, mental, and financial health, moving beyond a traditional claims-based model.
Insurtech Innovation
He is focused on reimagining the insurance industry by using gamification and behavioral science to create a "win-win" model that benefits both the individual and the insurer.
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Career

Work history

9-2016
Co-founder & Chief Operating Officer
YuLife
7-2015 - 7-2016
VP Business Development and Operations
Invoice Cycle
5-2015
Community Rabbi
The United Synagogue
1-2015 - 1-2016
Family Office Associate
Oceana Investment Partners
Analyst
Orbis Investment Advisory
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
MA (Hons) Natural Sciences
University of Cambridge
Talmudic Law
Yeshiva University
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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