Sam Gonzalez

Judge
DISC Type : Dc

Founder Technology and Operations Advisor at NuCo Credentialling

Austin, Texas, United States

Overview

Sam Gonzalez is an HR transformation leader with over 25 years of experience using technology, including AI and Workday, to deliver measurable business outcomes across the automotive, aerospace, and healthcare sectors. He earned his BS from UCLA and is a certified Workday expert, focusing on enhancing workforce efficiency and strategic clarity.

Based on his education at UCLA, he may maintain an affinity for Southern California. His professional interest in major technology firms like Microsoft and Hewlett Packard Enterprise suggests a keen awareness of broader trends and innovations in the tech industry beyond just HR applications.

Unique fact: Sam believes the biggest challenge in Workday programs isnt implementation, but the "decision overload" that occurs after a successful launch.

Personality Overview

Fast But Wary

Demanding

Features Driven

They are not focused on building rapport and relationships.  They respond better to strong and respectful interactions. They like to be in a position where they can control the conversation and terms.

Topics They Care About

HR Transformation
His entire career is focused on helping HR executives transform people, processes, and technology into measurable business outcomes.
Strategic Credentialing
He advocates for shifting credentialing from a simple compliance task to a strategic tool that ensures predictable workforce readiness.
Post-Implementation Success
He frequently writes about the challenges that occur after a system like Workday goes live, particularly user adoption and decision overload.

Media Appearances

Sam has no verified media appearances

Work History

3-2021
Founder Technology and Operations Advisor at NuCo Credentialling
11-2021 - 11-2024
Director of People Systems at StockX
6-2017 - 8-2021
Managing Director of HR Services, Systems, Credentialing and Member of the HRLT at ChenMed
7-2015 - 5-2017
Director of Global HR Solutions and Business Optimization at Alcon, A Novartis Division
4-2014 - 6-2015
Program Manager at Collaborative Solutions, LLC

Education

1995 - 2000
BS from UCLA
2013 - 2013
Registered Representative from NYLIC FCS

More Information

Social Presence :

Prographics :

Exp : 10 Location : Austin, Texas, United States Job Level : Leadership Designation : Founder Technology and Operations Advisor at NuCo Credentialling
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates

DONT's

  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sam

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They can take decisions very fast if you manage to convince them.
  • Can Sam take some risk or not?

  • The risks don’t matter much to them.

You And Sam

Personality Compatibility


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