Sam Gregory

Enigma
DISC Type : icd

Director, Data Analytics at U.S. Soccer Federation

Chicago, Illinois, United States

Overview

Sam Gregory is the Director of Data Analytics for U. S. Soccer, where he leads the department supporting all national teams. With a background in economics from McGill University and the London School of Economics, he has nearly a decade of experience in soccer strategy, recruitment, and performance analysis.

Outside of his formal roles, Sam is passionate about fostering the next generation of talent. He actively builds the analytics community by co-organizing the American Soccer Insights Summit and frequently shares advice with aspiring data analysts through interviews and articles on how to enter the industry.

He was awarded the Allen Oliver Gold Medal from McGill University for graduating with the highest academic standing in Honours Economics.

Personality Overview

Hard To Convince

Challenger

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Soccer Data Strategy
He builds and leads data strategy for elite soccer organizations, supporting recruitment, sport science, and performance analysis for all national teams at U. S. Soccer.
Performance & Tracking Data
A key focus of his work is analyzing player performance and movement through tracking data to deliver tactical insights for coaching and technical staff.
Analytics Community Building
As a co-organizer of the American Soccer Insights Summit, he is passionate about creating environments where professionals, academics, and students can connect and collaborate.

Media Appearances

Sam has no verified media appearances

Work History

3-2024
Director, Data Analytics at U.S. Soccer Federation
1-2021 - 2-2024
Director of Analytics at Inter Miami CF
7-2020 - 12-2020
Director of On-Field Analytics at York United FC
10-2018 - 6-2020
Team Lead - Soccer Intelligence at SPORTLOGiQ
7-2016 - 6-2018
Data Scientist at Stats Perform

Education

2020 - 2023
Masters of Applied Science from Victoria University
2015 - 2016
Master of Science (MSc) from The London School of Economics and Political Science (LSE)

More Information

Social Presence :

Prographics :

Exp : 8 Location : Chicago, Illinois, United States Job Level : Mid-senior Designation : Director, Data Analytics at U.S. Soccer Federation
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Sam

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Sam take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Sam

Personality Compatibility


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