Sam Petruchenia

Enthusiast
DISC Type : i

Managing Director at Apex Restore Pty Ltd

Australia

Overview

Sam Petruchenia is the Managing Director of Apex Restore, a Sydney-based restoration business he founded in 2023. He specializes in water, fire, and mould damage restoration, aiming to bring a new level of transparency and best practice to what he considers a misunderstood industry.

Outside of his direct business, Sam maintains a strong interest in the broader construction and infrastructure sectors. He actively follows developments from major industry players like Lendlease, CPB Contractors, and Laing ORourke.

He took on the entrepreneurial challenge of starting his own company to elevate the level of service and transparency in the restoration field.

Personality Overview

Consensus Focused

Non-Confrontational

Optimistic

They prefer to build relationships rather than staying totally transactional.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Damage Restoration
As both a Managing Director and a hands-on Senior Technician, he is an expert in flood, mould, fire, and forensic restoration services.
Business Transparency
A core part of his business model is to provide transparency across both the scoping and pricing of restoration work for clients.
Digital Marketing
He recently invested in developing his company's digital footprint by hiring an agency to build a new website and develop an online marketing strategy.

Media Appearances

Sam has no verified media appearances

Work History

1-2021
Managing Director at Apex Restore Pty Ltd
1-2016 - 1-2021
Restoration Technician at Prime Restoration

Education

Sam has no verified education history

More Information

Social Presence :

Prographics :

Exp : 9 Location : Australia Job Level : Mid-senior Designation : Managing Director at Apex Restore Pty Ltd
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Sam

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Sam take some risk or not?

  • They can take some low-probability risks if needed.

You And Sam

Personality Compatibility


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