Sam Westhead

Observer
DISC Type : ci

Director of Drinks Procurement at Stonegate Group

London, England, United Kingdom

Overview

Sam has no verified overview

Personality Overview

Curious

Assertive

Value Driven

They are generally strong communicators and are not easy to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Sam has no verified topics they care about

Media Appearances

Sam has no verified media appearances

Work History

1-2025
Director of Drinks Procurement at Stonegate Group
11-2023 - 1-2025
Cluster Head - Europe, Middle East and India: WTR at The Hershey Company
3-2021 - 11-2023
Head of UK Grocery, Discounters & Country Manager Ireland at The Hershey Company
5-2018 - 3-2021
Channel Controller at The Hershey Company
9-2016 - 5-2018
Customer Lead - Woolworths at Ferrero

Education

2005 - 2008
Business Management from Northumbria University

More Information

Social Presence :

Prographics :

Exp : 16 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director of Drinks Procurement at Stonegate Group
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Focus on immediate action-items rather than the larger goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Sam

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They like to analyze well and then make their decisions.
  • Can Sam take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Sam

Personality Compatibility


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