Samantha Barton

Evaluator
DISC Type : sdc

Director of Product Engagement at Bupa

London, England, United Kingdom

Overview

Samantha is the Director of Product Engagement at Bupa, an experienced event specialist with a background in creating unmissable B2B experiences. She holds a Mini MBA and a qualification from The Chartered Institute of Marketing. Colleagues describe her as super smart, organized, and enthusiastic.

She is passionate about creating positive movements within businesses, focusing on health, wellness, and inclusivity. Her work often involves partnerships with major organizations to drive engagement and promote diversity in the workplace.

Samantha spearheads the #TeamHealthChallenge in partnership with ParalympicsGB, an event promoting disability confidence and inclusion for corporate clients.

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Inclusive Workplace Events
She leads the #TeamHealthChallenge in partnership with ParalympicsGB, an initiative designed to build confidence and understanding of disability in the workplace.
Corporate Wellness
Actively promotes initiatives like the #HealthyCities challenge, encouraging businesses to adopt healthier practices for their employees and the planet.
Experiential Marketing
Her career has focused on delivering B2B event strategies that create unique and "unmissable experiences" for clients and partners.

Media Appearances

Samantha has no verified media appearances

Work History

10-2025
Director of Product Engagement at Bupa
4-2022 - 11-2025
Head of Engagement at Bupa
1-2020 - 4-2022
Events and Engagement Manager at Bupa
1-2018 - 12-2019
Senior Events and Sponsorship Marketing Manager at Aldermore Bank PLC
6-2016 - 12-2017
Events Marketing Manager at Aldermore Bank PLC

Education

9-2021 - 12-2021
Mini MBA from MiniMBA
2019 - 2019
Qualification from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director of Product Engagement at Bupa
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Insights For Selling To Samantha

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samantha is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Samantha

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Samantha move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Samantha take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Samantha

Personality Compatibility


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