Samantha Bivenour

Trailblazer
DISC Type : ID

VP, People & Culture at X Games

Columbus, Ohio Metropolitan Area, United States

Overview

Samantha is the VP of People & Culture at X Games, bringing over 16 years of experience from global brands like Apple, Peloton, and lululemon. She specializes in international recruiting and fostering inclusive, innovative cultures. Described by colleagues as genuine, supportive, and human-centric, she also holds a Project Management Certificate from Cornell University.

Outside of her professional role, Samantha shows a passion for supporting social impact organizations, such as the National Ability Center. She also appears to have an appreciation for thoughtful, creative, and high-quality craftsmanship, valuing work that is made with a personal touch and dedication.

She is actively building her own AI tools to enhance HR functions, including an onboarding buddy and an OKR tracker.

Personality Overview

Persuasive

Charismatic

Informal

They like to keep things under control.  They are charming and have the ability to align others behind their decisions. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

AI in HR
She is personally experimenting with and building AI tools to solve HR challenges like onboarding and objective tracking, indicating a strong interest in practical tech applications.
People-First Culture
Her professional philosophy is centered on putting people first to help them achieve personal and professional goals, a core theme in her work at X Games.
Global Talent Strategy
Has extensive experience developing talent pipelines and recruiting internationally across the US, Canada, LATAM, EMEA, and APAC for major global companies.

Media Appearances

Samantha has no verified media appearances

Work History

1-2025
VP, People & Culture at X Games
11-2022 - 2-2025
Head of People & Culture at X Games
8-2022 - 12-2024
Talent Acquisition Consultant & Program Manager at Freelance
11-2021 - 2-2022
Senior Manager Talent Acquisition Program Management at Peloton Interactive
8-2021 - 11-2021
Senior Manager, Speciality Recruiting at Peloton Interactive

Education

12-2021 - 3-2022
Project Management Certificate from Cornell University
2004 - 2008
Communications from Ohio University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Columbus, Ohio Metropolitan Area, United States Job Level : Senior Designation : VP, People & Culture at X Games
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Insights For Selling To Samantha

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Address your competition clearly and confidently
  • Give them control of the sales process

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samantha is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Samantha

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Samantha move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Samantha take some risk or not?

  • They can take risks if necessary.

You And Samantha

Personality Compatibility


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