Samantha Borys in

Samantha Borys

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Shopper insights lead at Haleon
📍 Greater Minneapolis-St. Paul Area, United States

Samantha is a results-oriented Customer and Shopper Insights Manager at Haleon with extensive experience in category management for major CPG firms like Johnson & Johnson. She specializes in leveraging data to drive strategy for multi-million dollar portfolios with key retail partners like Target. She holds a BA from the College of Saint Benedict.

Outside of her core responsibilities, Samantha demonstrates a strong commitment to personal and professional growth. She actively completes courses on topics ranging from strategic thinking and personal branding to unconscious bias and the habits of high performers, showcasing a dedication to continuous learning and inclusive leadership.

Unique fact: While at Activision, she was the category captain for the $1.3 billion video game department at Target.

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Experience
19 Years
Current Role
Shopper insights lead
Job Level
Mid-senior
Location
Greater Minneapolis-St. Paul Area, United States
Personality Overview

How Samantha shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Samantha cares about

Retail Category Management
Manages category strategies for large portfolios ($300M+) at Haleon and previously managed a $500MM+ oral care business at Johnson & Johnson, specifically with Target.
Actionable Shopper Insights
Her role focuses on integrating category and shopper insights across sales channels to create new item and distribution tools, influencing customer behavior.
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Career

Work history

4-2024
Shopper insights lead
Haleon
12-2020 - 4-2024
Consumer and Shopper Insights Manager
Haleon
1-2018 - 12-2020
Customer Insights Manager
Johnson & Johnson
3-2016 - 12-2017
Senior Customer Insights Analyst
Johnson & Johnson
8-2014 - 3-2016
Senior Category Management Analyst
Activision
In the press

Media appearances

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Education
2007 - 2010
BA
College of Saint Benedict
2007 - 2010
Bachelor's degree
College of Saint Benedict
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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