Samantha Lerner Kobrin

Trailblazer
DISC Type : ID

Director, Head of Brand at Zola

New York, New York, United States

Overview

Samantha has no verified overview

Personality Overview

Assertive

Values Relationships

Achievement-Oriented

They prefer to ensure that they are in control of the situation.  They are more likely to accept new and exciting technologies. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Samantha has no verified topics they care about

Media Appearances

Samantha has no verified media appearances

Work History

9-2025
Director, Head of Brand at Zola
10-2023 - 9-2025
VP of Marketing at Obsess (acquired by Napster Corp.)
10-2022 - 10-2023
Marketing Director at Obsess (acquired by Napster Corp.)
11-2021 - 10-2022
Global Director of Marketing at Elite World Group
10-2020 - 11-2021
Director of Marketing at Brodo Broth Company

Education

2010 - 2014
Bachelor of Arts - BA from University of Pittsburgh
2013 - 2013
Semester Abroad from The Umbra Institute

More Information

Social Presence :

Prographics :

Exp : 6 Location : New York, New York, United States Job Level : Mid-senior Designation : Director, Head of Brand at Zola
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Insights For Selling To Samantha

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samantha is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Samantha

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Samantha move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Samantha take some risk or not?

  • If necessary, they will be ready to take risks.

You And Samantha

Personality Compatibility


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