Samantha Russell is the Chief Evangelist at FMG, where she educates financial advisors on modern digital marketing. A co-founder of the successful firm Twenty Over Ten, she is a recognized thought leader and frequent industry speaker, specializing in helping advisors grow organically. She holds a B. S. from Miami University.
Outside of her professional life, Samantha is a voracious reader, an avid runner, and a hiker. Raised in Ohio, she is also a mother, described in her company bio as a "master juggler of 3 kids under 6, " balancing a demanding career with a busy family life.
Interesting fact: She is a major proponent of adapting from traditional SEO to AEO (Answer Engine Optimization) to prepare for a future where clients find advisors through AI.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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