Samantha Russell in

Samantha Russell

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Chief Evangelist | Marketing Idea Generator at FMG Suite
📍 University Park, Pennsylvania, United States

Samantha Russell is the Chief Evangelist at FMG, where she educates financial advisors on modern digital marketing. A co-founder of the successful firm Twenty Over Ten, she is a recognized thought leader and frequent industry speaker, specializing in helping advisors grow organically. She holds a B. S. from Miami University.

Outside of her professional life, Samantha is a voracious reader, an avid runner, and a hiker. Raised in Ohio, she is also a mother, described in her company bio as a "master juggler of 3 kids under 6, " balancing a demanding career with a busy family life.

Interesting fact: She is a major proponent of adapting from traditional SEO to AEO (Answer Engine Optimization) to prepare for a future where clients find advisors through AI.

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Experience
15 Years
Current Role
Chief Evangelist | Marketing Idea Generator
Job Level
Leadership
Location
University Park, Pennsylvania, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Samantha cares about

Inbound Marketing
Her core philosophy focuses on helping advisors shift from outbound sales to an inbound approach, using digital content and SEO to attract their ideal clients.
AI Search Strategy
Frequently speaks and posts about the importance of Answer Engine Optimization (AEO), advising firms on how to remain visible as prospects turn to AI for recommendations.
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Career

Work history

1-2021
Chief Evangelist | Marketing Idea Generator
FMG Suite
6-2023
Advisory Board Member
Wealth.com
10-2017
Chief Marketing & Business Development Officer
Twenty Over Ten
2-2015 - 10-2017
Director of Sales and Marketing
Twenty Over Ten
3-2013 - 2-2015
Executive Director
The Kevin Dare Foundation
In the press

Media appearances

57. Innovative Marketing: Empowering Financial Advisors Through The Digital Referral Shift with Samantha Russell, Chief Evangelist at FMG Suite & Twenty Over Ten. Featured in In the Suite Podcast
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Episode #6 – Samantha Russell, Chief Evangelist at FMG Suite. Featured in Spotify
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Education
Bachelor of Science (B.S.)
Miami University
Education details unavailable
Penn State University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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