Samantha Stone is the Director of Events & Activations at Peacock, where she has progressed through several marketing roles. An alumna of UC Santa Barbara, she specializes in creating large-scale brand experiences. She recently led an immersive horror event in partnership with Blumhouse to position Peacock as a destination for the genre.
Drawing from her international education, Samantha has a background in Spanish studies from the Universitat de Barcelona. Her interests include staying connected with her alma mater, UC Santa Barbara, and its parent company, NBCUniversal, indicating a strong affinity for her professional and educational communities.
Samantha has built her entire post-internship marketing career within Peacock, rising from a manager to a director-level position at the company.
Samantha Stone
Director, Events & Activations at Peacock
New York, New York, United States
Overview
Topics They Care About
Experiential Marketing
As Director of Events & Activations, she leads immersive consumer experiences, such as the "Overnightmare" campaign, to drive brand affinity for Peacock.
Brand Partnerships
Her work includes strategic collaborations with major brands like Blumhouse to create unique, co-branded marketing activations and events.
Streaming Promotions
Her career has been focused on brand and content marketing specifically for the Peacock streaming service, driving user engagement and subscriptions.
Media Appearances
Samantha has no verified media appearances
Work History
11-2022
Director, Events & Activations at Peacock
3-2021 - 11-2022
Senior Manager, Brand Marketing and Promotions at Peacock
2-2019 - 3-2021
Manager, Brand & Content Marketing, Peacock at Peacock
6-2011 - 8-2011
Social Media and Account Management Intern at Team One
9-2010 - 12-2010
Research Assistant at UCSB Department of Communication
1-2010 - 12-2010
Vice President of Housing at Pi Beta Phi Fraternity
12-2009 - 12-2010
Head of Toddler Ballet Program at Santa Barbara Family YMCA
Education
2008 - 2011
Bachelor of Arts from UC Santa Barbara
2011 - 2011
Spanish from Universitat de Barcelona
More Information
Social Presence :
Prographics :
Exp : 8
Location : New York, New York, United States
Job Level : Mid-senior
Designation : Director, Events & Activations at Peacock
