Samantha Stone in

Samantha Stone

Director, Events & Activations at Peacock
📍 New York, New York, United States

Samantha Stone is the Director of Events & Activations at Peacock, where she has progressed through several marketing roles. An alumna of UC Santa Barbara, she specializes in creating large-scale brand experiences. She recently led an immersive horror event in partnership with Blumhouse to position Peacock as a destination for the genre.

Drawing from her international education, Samantha has a background in Spanish studies from the Universitat de Barcelona. Her interests include staying connected with her alma mater, UC Santa Barbara, and its parent company, NBCUniversal, indicating a strong affinity for her professional and educational communities.

Samantha has built her entire post-internship marketing career within Peacock, rising from a manager to a director-level position at the company.

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Experience
8 Years
Current Role
Director, Events & Activations
Job Level
Mid-senior
Location
New York, New York, United States
Personality Overview
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Priorities

Topics Samantha cares about

Experiential Marketing
As Director of Events & Activations, she leads immersive consumer experiences, such as the "Overnightmare" campaign, to drive brand affinity for Peacock.
Brand Partnerships
Her work includes strategic collaborations with major brands like Blumhouse to create unique, co-branded marketing activations and events.
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Career

Work history

11-2022
Director, Events & Activations
Peacock
3-2021 - 11-2022
Senior Manager, Brand Marketing and Promotions
Peacock
2-2019 - 3-2021
Manager, Brand & Content Marketing, Peacock
Peacock
6-2011 - 8-2011
Social Media and Account Management Intern
Team One
9-2010 - 12-2010
Research Assistant
UCSB Department of Communication
In the press

Media appearances

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Education
2008 - 2011
Bachelor of Arts
UC Santa Barbara
2011 - 2011
Spanish
Universitat de Barcelona
Social presence
in

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