Samantha White in

Samantha White

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Host- Built to Resonate at Self-employed
📍 Greensboro--Winston-Salem--High Point Area, United States

Samantha White is a customer insights specialist and the CEO of Guidance Grove with over 19 years of experience. She translates buyer psychology into product and go-to-market strategies for B2B and CPG brands, leveraging her background from North Carolina State University and Reynolds American.

She identified a $1.5 billion commercial opportunity for a previous employer through consumer research.

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Experience
19 Years
Current Role
Host- Built to Resonate
Job Level
Leadership
Location
Greensboro--Winston-Salem--High Point Area, United States
Personality Overview

How Samantha shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Samantha cares about

Buyer Psychology
Her entire professional focus is on uncovering the emotional and social drivers behind customer decisions to inform strategy, as seen in her posts and work.
Go-to-Market Strategy
She specializes in helping companies turn customer insights into effective go-to-market decisions, messaging, and positioning for new and existing products.
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Career

Work history

8-2025
Host- Built to Resonate
Self-employed
1-2024
CEO | Customer Insights Specialist
Guidance Grove
2012 - 2024
Consumer Insights, Strategy & Business Transformation
Reynolds American Inc.
1-2007 - 7-2012
Research Associate
North Carolina State University
In the press

Media appearances

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Education
MS
North Carolina State University
BS
North Carolina State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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