Samantha Zuniga

Initiator
DISC Type : Di

Director, Partner Development at BCN

Greer, South Carolina, United States

Overview

Samantha Zuniga is a results-oriented Business Development Leader at BCN with over two decades of experience in the technology channel. She focuses on empowering partners, expanding market presence, and accelerating growth through strategic sales enablement. She holds a Bachelor of Science from DeVry University.

Beyond her professional achievements, Samantha values building strong personal connections. She enjoys traveling to meet partners face-to-face, recently highlighting a trip through California as a great opportunity for strengthening relationships and fostering collaboration.

She is recognized for her collaborative leadership style and deep commitment to partner success, which has been a consistent theme throughout her career.

Personality Overview

Friendly Challenger

Risk-Accepting

Impact-Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Strategic Partnerships
Her current role at BCN and previous positions at GTT and AVANT focus on building and managing strategic relationships within the Technology Solutions Distributor (TSD) community.
Channel Enablement
With a 20-year track record, her career is centered on identifying, educating, and activating channel partners to drive revenue growth and ensure their success.
Network Modernization
She actively shares content related to upgrading network infrastructure, including SD-WAN solutions and replacing legacy POTS lines with modern alternatives like LTE.

Media Appearances

BCN Welcomes Samantha Zuniga as Director of Business Development. Featured in PR Newswire

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BCN Expands Nationwide Sales Coverage with Appointment of Two New Sales Directors. Featured in PR Newswire

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Work History

9-2025
Director, Partner Development at BCN
8-2024 - 9-2025
Director, Channel Development at GTT
12-2022 - 2-2024
VP of Vendor Engagement at AVANT Communications
3-2022 - 12-2022
VP, Partner & Supplier Experience at TBI Inc.
5-2021 - 3-2022
VP Channel Operations & Programs at Fusion Connect

Education

1997 - 2000
BS from DeVry University
1993 - 1996
Education details unavailable from Rancho Cotate High School

More Information

Social Presence :

Prographics :

Exp : 4 Location : Greer, South Carolina, United States Job Level : Mid-senior Designation : Director, Partner Development at BCN
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Insights For Selling To Samantha

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samantha is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Samantha

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Samantha move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Samantha take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Samantha

Personality Compatibility


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