Simon Barnes

Wildcard
DISC Type : csi

Director at Nice Guys Group Limited

London, England, United Kingdom

Overview

Simon is the Director at Nice Guys Group, where he leads sales and business development for cleaning projects across the United Kingdom. His career includes a 15-year tenure at an engineering firm followed by a decade in the specialist commercial cleaning industry. People often call him hard-working, focused, and a strategic thinker.

His entrepreneurial background includes owning and operating a dry cleaning business in Shenfield. He demonstrates a keen interest in market dynamics by following major corporations like Amazon and Goldman Sachs, and he engages with discussions on policies affecting UK businesses.

After working for 15 years at an engineering firm, he pivoted completely to become a small business owner.

Personality Overview

Requires Proof

Curious But Skeptical

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Business Development
As a Director, he is responsible for heading up the sales and business development functions for his company's UK-wide projects.
Commercial Cleaning
He has over a decade of experience working for a specialist commercial cleaning company, managing hundreds of events.
Entrepreneurship
Has direct experience as a small business owner, having previously owned and operated his own dry cleaning business.

Media Appearances

Simon has no verified media appearances

Work History

4-2025
Director at Nice Guys Group Limited
3-2024 - 11-2025
Sales Director at Skin Wrkout
10-2023 - 11-2025
Business Development Manager at Ecocare Facilities
12-2022 - 10-2023
Event Manager at Nu Group Services Limited
5-2022 - 12-2022
Event Supervisor at Nu Group Services Limited

Education

1991 - 1993
Education details unavailable from Chelmsford College
1985 - 1991
Education details unavailable from St. Martin's Secondary School

More Information

Social Presence :

Prographics :

Exp : 3 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director at Nice Guys Group Limited
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Simon

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Simon take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Simon

Personality Compatibility


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